I have a company I am starting and they have asked me for a press kit and samples of our line. Samples I have no problem but what about the press kit …. hmmm…How should I do it and the person who asked for it is from another country.
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a press kit is basically all the paper info you want ppl to know about your product, and any advertising things you can send. it is what they will use to advertise your line of product.
Generally, a press kit is requested in order to enable someone else to produce materials about your product or company. The most common use is by the press for a magazine or newspaper article, although some people simply request one as a matter of protocol in order to learn more about the company.
The more you include in a kit, the more likely that a writer will simply regurgitate what you give them, since it makes their job a lot easier. This is one reason to give them a lot of pictures and copy.
A press kit usually has things like:
* A company overview, including management and perhaps some history
* Pictures of management (high enough resolution for magazine use)
* Datasheets of products
* Pictures of products (again, high rez)
* Whatever marketing drivel you want to give in the form of whitepapers, etc.
For a small business, you may not have all of these things, but a good kit can make you look a bit larger than you actually are, and is a good way to get your own writing into someone else’s article by making their job easy.
Also remember that some folks request kits just as a matter of protocol, when researching a company. This can include casual passers-by and competitors. Don’t put anything in the press kit that isn’t information you want completely public.
dtype2 gave you the same answer I would give.