The Digital Music Market Outlook: Evolving business models, key players, new challenges and the future outlook
The increasing adoption of broadband and mobile technologies and the widespread adoption of smart phones and portable music playing devices continue to drive the digital music market. The music industry landscape is undergoing major structural changes as companies from other industries become integrated into music distribution, and business models transform to adapt to changing market demands. Piracy remains a major concern in the industry, with losses from illegal downloads running into billions of dollars. ‘The Digital Music Market Outlook: Evolving business models, key players, new challenges and the future outlook’ is a new report published by Business Insights that analyzes the growth of the digital music market and recent transformations to the industry structure and business models. The report examines the growth drivers and inhibitors of the market, emerging geographies, industry challenges and the future market outlook. It also provides detailed profiles of the leading digital music service providers including an examination of their operations, service offerings, financials and strategic outlook.
Key Chapters :
The Digital Music Market Outlook
Executive summary 10
Digital music – the new era 10
Key markets 11
The value chain and evolving business models 12
Key challenges 14
Future outlook 15
Key players 17
Chapter 1 Introduction 20
What is this report about? 20
Methodology and definitions 21
Chapter 2 Digital music – a new era 24
Summary 24
Global market overview 25
Market size and growth 25
Segmentation – online and mobile music components 27
Digital music more popular among younger consumers 29
Growth drivers 31
Increasing penetration of broadband and mobile technologies 31
Soaring sales of smartphones and portable players 33
Expanding online catalogues and DRM-free strategy 34
Key trends 34
Innovative marketing drives the market forward 34
Move towards DRM-free tracks 35
Partnerships emerging across the value chain 35
Artists reaching out to fans directly 36
Growing involvement of local governments and ISPs in controlling piracy 36
Chapter 3 Key markets 38
Summary 38
Developed markets 39
US 39
Japan 44
UK 52
France 56
Germany 57
Emerging markets 57
China 57
India 59
Brazil 60
Chapter 4 The value chain and evolving
business models 64
Summary 64
The virtual music value chain 65
Artists 67
Record labels / production companies 67
IP rights protection body 68
Physical retailers 68
Digital music retailers 68
Consumers 70
A-la-carte downloads vs. subscription services 71
Key emerging business models 73
Advertising supported services 73
Artist led distribution channels 75
Linking with brands, merchandise and mobile games 76
Music access services by ISPs and mobile operators 78
Partnerships across the value chain 79
Flexible pricing 81
Chapter 5 Key challenges 84
Summary 84
Introduction 85
Piracy – plague of the digital music industry 85
Depth of the problem 85
Piracy spans across geographies 87
Steps to curtail piracy 88
Role of ISPs and government support 89
Legal action against P2P networks 90
Initiatives by record companies 90
Interoperability issues – finding an effective DRM system 91
Determining the right price for digital music 92
Chapter 6 Future outlook 94
Summary 94
Strong growth to continue 95
Developed and emerging markets 95
The future face of music – music to go 96
Graduating to full-track downloads and music videos 96
Evolution of business models 97
Subscription model is the key to the future 97
Ad-supported services will become more popular 97
Labels reaching out to consumers directly 97
Cashing in on live music 98
Capitalizing on popularity of social networks 98
Emergence of new business models 98
Changes in the pricing mechanisms 99
Technology innovations and advances 99
MP3 player market to grow with innovations 99
Technology enabling music on the go 99
Convergence of multiple formats, devices and channels 100
Audio formats and quality 100
Music piracy 100
Music piracy most rampant among younger consumers 100
Collective efforts required to curtail music piracy 101
Chapter 7 Key players 104
Summary 104
Digital music retailers 105
iTunes Music Store 105
Overview 105
Service offerings 105
Operational and financial performance 107
Strategy 109
eMusic 110
Overview 110
Service offerings 111
Operational and financial performance 112
Strategy 113
Napster 114
Overview 115
Service offerings 115
Operational and financial performance 116
Strategy 117
Rhapsody 118
Overview 118
Service offerings 119
Operational and financial performance 120
Strategy 122
Amazon MP3 123
Overview 123
Service offerings 123
Operational and financial performance 124
Strategy 124
7digital 125
Overview 125
Service offerings 125
Operational and financial performance 126
Strategy 126
Wal-Mart Music Downloads 127
Overview 127
Service offerings 127
Operational and financial performance 128
Strategy 128
Appendix 130
Index 130
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