ACS PressKit.org

The most commonly asked question to the A&R Reps is how can I get noticed by the people the man? The answer is that your efforts need to start locally and work your way out. Following are some very useful tips, suggestions and music promotional ideas that should be applied in your plan of attack for getting noticed.
#1.Rule to live by: Never send your package to a label that doesn’t accept unsolicited material. Unfortunately, these days, this applies to most major labels.
#2. Build a Press Pack: This is the best musician resource for you to use because it is an independent piece of product that can be used for booking your band, writing or reviewing your material or perhaps just forwarding it to a friend. It should include the following: Your CD, properly labeled, band name, song titles, and contact person.
#3. Live Shows: Have your stuff together at your show! Know that this is how to promote your CD and promote yourselves to whoever may show up.
#4. Your Photo: One of the best music promotional ideas is a killer photo of you or your band.
#5. Fanbase: Constantly grow your fan base because they know how to promote your CD. How many people come to your shows? Do you have a mailing list? How many CDs have you sold independently? How many T-shirts have you sold? Make sure you have a place where new fans can sign up for your mailing list which is a powerful musician resource itself.
#6. Don’t underestimate the power of local press: Get all of the willing and able local media involved in the happenings of your band.
#7. Identify Local Resources: Make use of all your local resources , such as record stores, schools, colleges, festivals, holiday events. Build locally, first then work on expanding. Never consider yourself to big for anyone’s music promotional ideas.
#8. Network! Network! Network!: People are the best musician resources there are. Meet as many people as possible and give your card to everyone. Remember, it is not always what you know, but who you know.
As a musician searching for how to promote your CD or looking to get noticed by A&R then live by these tips. A career-minded artist never should sit back and wait for things to happen to them. Start small with big goals and only good things can come your way!

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Music bands need to produce promotional materials to boost music sales and music show engagements. People will be aware of a certain band through marketing materials like stickers, posters and mugs. In addition, these kinds of promotional items can also be used by people as decorations and displays.

Some people who are interested in design love decorating their personal things, rooms and houses with items that interest them. For music enthusiasts, pieces of memorabilia or promotional materials from their favorite bands can be used as decorative items.

Printed Stickers – Often times, bands resort to sticker printing as a method of producing creative marketing prints. Stickers are good marketing tools because they can be put in many flat surfaces like walls, cabinets, doors, notebooks and guitar. Band stickers appear in different sizes and designs. These kinds of prints may include images related to music, motivational texts, or band photos. Fans and supporters may display these stickers anywhere they want.

Poster Prints – Creating band posters is very common among music bands. These posters are used to promote a band’s shows, gigs, concerts and other musical activities. It is also a creative idea to put the design of a band’s album cover. This way, a specific band will be able to promote their music to people. Poster prints are bought by fans and kept as memorabilia. Most of the time, people bring their favorite band’s poster for autograph signing. In addition, band posters can also be used as decorations in rooms and homes.

Promotional Mugs – Mugs are also considered as band promotional items and giveaways. Mugs can be used as marketing tools or decorative pieces. These items are also useful for people. Promotional mugs can also be used for coffee, alcohol drinks and other beverages. For a more creative idea, people can simply put pens and pencils on a mug, and display it on top of a table. Children can also put shells, beads and colorful marbles on the mugs, displayed on the living room.

With creativity, people can make use of the said promotional items in decorating their rooms and houses. Band promotional materials can be transformed into creative decorative pieces that can accentuate personal things, rooms and houses.

Do you have a Press Kit or a Promotional Pack?

Just like an actor or a model, you need to assemble a marketing package specifically tailored for you and your music. This is like a product brochure where you are the widget to be sold. And make no mistake, this package must “SELL” you because in this arena of the music world, you are a product. Your Press Kit must present you in a most favorable light and must instill in the reader or viewer, enough interest to take the next step.

What Should Be Included in My Press Kit?

Cover Letter

Always make sure to include a letter with your Press Kit, correctly addressed to the right person at the record company. You have already spoken to them or an assistant, and they know this package is coming. Thank them in the letter for their time on the phone, and remind them who you are. Don’t forget to include all of your contact info at the bottom of the letter.

Photos

First and foremost, current photo’s of you and/or your band. Not old wedding photos or high school yearbook pictures, but professional photographs of you. Sometimes called the headshot, because in the past they were generally just “head shots”, but now it is appropriate to include full body shots in color or black and white. If you have a band, then individual shots of the band members while ideal are not necessary, but a group shot most definitely is. Try and put a nice 8×10 Glossy in there. Spending a few extra dollars on your pictures will go a long way in demonstrating to the record company that you are serious about this venture. If you can, include your contact info on the bottom of the picture. If you cannot, then be sure to put it on the back of the photo. A label will work just fine.

Bio

Your biography will contain important personal tidbits about you that the record people will want to know. Remember, they don’t know you except for the brief amount of time you spent on the phone with them. And honestly? They will have forgotten all about you by the time you press kit arrives and they open it. So don’t brag, but you can be a little puffy. Don’t forget you are selling yourself!

• How old are you?

• Where you are located?

• Are you married? Have kids?

• Level of education.

• Any interesting facts about you that might pique the record company’s interest.

• Any fascinating accomplishments?

Resume

This can be added to the bottom of your Bio page if you do not have a lot to fill out here. Do not fill the page with endless Pizza Places and minor bars. List them once, but try and stick to the most impressive ones. A page full of pizza parlors could be to your detriment.

List your top venues.

• Who have you opened for?

• What charity benefits have you performed at?

• What training you have received with respect to your art?

The resume needs to be designed to make you look as experienced and committed to the business of music as it can. But don’t exaggerate or heaven forbid, outright lie. You may get caught up in someone’s due diligence and then after that, everything you say will be suspect. You want to impress them with your credentials, so list everything in a positive light. You did not lose the Seattle Rock Battle of the Bands, you were a finalist.

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If you’re starting to wonder about band promotional video marketing then you likely already recognize how efficient Webvideos are as a marketing tool. It’s not important whether you’re an an experienced marketer, an artist, a real estate agent – it doesn’t matter – Web-videos can lead large numbers of people to your site or blog; that adds up to an easier way of getting your product/service noticed… more customers and more subscribers to your emails, and an increase in the amount of time people spend on your site.

There is a list of several things – principles, methods, and special requirements – that you must learn and be aware of in order to find success on the web by using this specialized marketing utility. For example, you need to know how to transform your digital movies to web format, (most website owners are in the dark on this subject), what settings are best for viewers to fully appreciate your video, how and most importantly where to embed a webvideo on a particular page on your site to maximize results.

So if you are curious about band promotional video marketing, wouldn’t it make sense to learn more about the best method for making a very low cost video that can send thousands or perhaps even millions of unique visitors your way? Imagine yourself with all those free hits, and there’s a lot more to this than youtube®… there are other techniques to get that free traffic from. You need to recognize, the majority of people enjoy viewing movies instead of reading more plain text, and this is an effective new technology that you shouldn’t miss out on.

It isn’t rocket science, and it’s of little importance if you are a newbie or already have some experience in this field, it’s just a matter of getting a simple and clear explanation of how to get going with this so you can watch your site grow in popularity. Even if you are only interested about band promotional video marketing, spend a couple of minutes to check this free guide; it contains all the information necessary to start creating your own professional Web-videos not limited to tried and true tips, exclusive techniques, and the best tools for the job.