Enjoy these snippets from Indie Buzz Bootcamp 2008: Ariel Hyatt on how to sell from the stage without selling, and Bob Baker on the PBS pledge drive approach to making money with your music. For more info on the next Indie Buzz Bootcamp event, visit www.IndieBuzzBootcamp.com To learn more about Ariel, her book, and her Cyber PR service, visit arielpublicity.com For more music marketing tips from Bob Baker, visit TheBuzzFactor.com MusicPromotionBlog.com Camera work by Lee Mueller of 100th Monkey Productions www.youtube.com www.myspace.com

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Every aspiring musician out there desires to know the secrets of How to get a record deal. I know, I know, there are so many record labels out there; it is so hard to know what every one of them is looking for. Fortunately, there is one common thread that they all share. They are all looking for someone who is marketable!


For a record company, how much money they see themselves making off of you is ultimately the deciding factor. Your music, your performance, your lyrics and your talent are crucial as well but they have to be able to sell you in addition to your music.


On the quest to getting the ultimate record deal you may find that you have to somewhat reinvent yourself. Now, don’t get me wrong, you don’t have to change who you are as a person but you may need to sit back and take a look at how you present yourself or your band. Do you have charisma, a star quality, sex appeal, uniqueness—all of the above? What are the defining characteristics of your style? What sets you apart from the thousands of others out there trying to get signed by a record company?


Do you look and act the part? This is what it all boils down to! You have to be confident, experienced, dedicated, professional and original. Originality is key! The music industry doesn’t need another Brittany Spears or 50 Cent. The music gurus want new, fresh people that are going to rake in the dough!


If you are serious about working on how to get a record deal then you need to get creative. Add to your list of things that you have to offer the music industry. See a stylist, write more songs, network, take music lessons, get a website, prepare a demo package, market yourself because no one else is going to do it for you!


If you are having a blockage of ideas of how to be creative and original then take a look around you. Who are the top selling bands/musicians out there today? What makes them marketable and unique? Different genres will have different answers but doing this may give you some clues. Don’t go and copy people because this defeats the purpose of the exercise. But explore ideas of what is out there. If you desire a record deal then look at those who have one and figure out why they got one!


Not every musician will have their fame handed to them on a silver platter. If you are not related to someone in the industry or don’t already have an in then you are going to have to work to get that record deal. Remember, image is everything in the music biz so get one that is memorable and most importantly marketable.

Ty Cohen is the author and creator of over 40 best-selling music business books, reports, courses, audio products and other music industry “How to” resources, that have helped tens of thousands of individuals like you to successfully find their way in the music business. Visit www.EZRecordDeal.com for more How to Get a Record Deal.

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This is the fourth article in a five-part series that details exactly what you need to market yourself as a successful musician.

Telling the world about your musical talents and demonstrating that they do, indeed, want to listen to you takes time, dedication and intelligent distribution. Here are some tips for musician marketing distribution:

Direct mail

Direct mail is one of the best ways for new musicians to get in front of your target audience. One reason is that surprisingly few musicians take advantage of the proven power of direct-mail marketing, so there’s far less competition to get in your way. Send your campaigns to likely listeners who fit your fan demographics; and send your band/musician press kit to radio stations, television stations, print media, venues, record labels and studio execs.

Repetition is crucial to direct-mail success, but you don’t want to overdo it. For musicians there’s a fine line between being aggressive and becoming a nuisance, so carefully choose who you should send your direct-mail marketing pieces to and why.

Here’s a sample direct-mail marketing campaign for musicians:

Week One: Send a free CD with a couple of your best songs on them and/or a postcard with a URL to download two of your best songs for free.

Week Six: Send a flyer that announces your upcoming show at a local venue. Hold a contest for someone to win a VIP backstage pass with you.

Week 12: Send a calendar that showcases you and/or your band as musicians, at your favorite venues, striking poses that fit your musical genre, etc.

Week 18: Send another flyer that announces another upcoming show.

Week 24: Send greeting cards to your fans – anyone who has gone to a show, signed up for your online newsletter, or who has otherwise responded to your direct-mail marketing campaigns.

Week 30: This should be done consistently depending on where you’re playing: Send press kits to local media, radio stations, television stations, venue managers, record labels and studio executives.

Advertisements

Advertise with flyers and posters on bulletin boards, billboards, walls, under windshield wipers, and as inserts in newspapers, magazines and other publications. Take out ads in radio, television, print and online programs. Deploy a street team to hand out flyers and stickers. Also, host or sponsor an event or publicity stunt to get free PR.

Following up

Test, track and tweak: These three Ts will help you develop winning musician print marketing campaigns. Always test different variations of your marketing materials on small portions of your mailing list before launching the full campaign. Sometimes a single word change can make a big difference in your return on investment.

Keep a database of your fans, and evaluate recognizable trends so you can customize your pitch, which will allow you to make intelligent marketing decisions based on honest, proven statistics. Remember that music is a business, and if you treat it as such you’ll vastly increase your chances of building a sustainable fan base that opens many doors for profitability as you grow.

Learn about how your business can take your exposure to the next level of branding through PsPrint’s custom sticker printing and postcard printing .

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Is it true that in the world of independent music that marketing is considered a sell-out? Well, whether that is a stereotype or completely true, it does not matter because it is not a sell-out, at all! If you are an Indie musician who wants to taking an anti-corporate stance or huge labels in general leave a bad taste in your mouth you can still market in the music industry with out being left with the feeling of selling out. There are other music contacts to be made and other ways of getting your music heard with out going corporate.


The fact is, there are ways to build your fan base and amplify people’s interest your independent music – without selling out. If you are an independent music maker, here are a few ways you can do some marketing without selling out to the music industry.


First, you need to put aside your anti-marketing frame of mind and think about what is best for your career in the music industry. Finding ways to reveal your ideas and creations through your sound to more people, which in turn is essentially marketing shows that you believe in what you are creating.


Doesn’t the music you develop deserve to be heard around the world? Of course you think that way unless you only want to play for yourself. Marketing does not have to be a negative word. There are ways to market and advertise your music without “selling out” as independent music artist.


Think of your fans, they are your best promoters and marketers! Marketing isn’t all about dealing with media and big corporations. If you’re not comfortable with dealing with those people, forget about them and focus on your fan base. Have you considered provided them with ways to “spread the word.” They may already be doing just this for you. Fans probably already market for you and they will be your most passionate music contacts and promoters.


So now, you just must increase your fan base’s size and your marketing will increase. See, this is done without the use of those outlets you may despise. What is better than that? What do your fans love about your music? Once you know this, it becomes even easier to find more prospective fans that would also be interested in your music and your message.


Independent music marketing does not have to be corporate nor selling out, now does it? You are sharing what you love with those who love what you do. Use this concept to your advantage. The music industry is all about money and there is money to be made. Take a little piece of the pie without feeling like you are turning your back on your beliefs.

Owner of Platinum Millennium publishing, former record label owner & national music industry seminar speaker/panelist. Author/creator of best-selling music biz books, courses, audio products & “How to” resources that helped 1000s. Go to http://www.TheIndustryYellowPages.com for more info on music contacts, music industry & independent music.

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This is the second article in a five-part series that details exactly what you need to market yourself as a successful musician.

Once you’ve figured out how you’re going to brand the music industry, it’s time to think about how you’ll get your message in front of your target audience: your fan base, venue hiring managers, producers, agents, studio executives and record labels. The following details what marketing materials you need to successfully market yourself as a musician and get the gigs, the plays, and the pay.

Must-have musician marketing materials

Band press kit – A band press kit – or musician press kit – is similar to a corporate identity package. It is what you will send to radio jockeys, music executives, the media and paying venues to try to get their attention. In a custom pocket folder you’ll include a bio sheet, a set list flyer, press clippings, a CD, business cards, a poster and any other important information pertaining to your act.

Business cards – Think musicians shouldn’t carry business cards? Think again. Unless you’re Eric Clapton or Taylor Swift, assume that no one recognizes you. Not all musicians are headliners, and even most professional musicians play their instruments behind the scenes as the “star” performs. That’s why you need a calling card. If you’re a blues bassist, for example, your business card left in the hands of the right people can land you many great gigs that ultimately lead to your big break.

Postcards – There is no reason whatsoever that you should ignore the supreme power of direct-mail postcard marketing. Send postcards to likely fans (once you’ve identified the demographics of your fan base, which you should have done during the branding process) to introduce new albums, to announce that you’re going to be playing a local venue, etc., so you can sell more albums/song downloads, tickets and licensed merchandise.

Posters – Many people like to put posters of their favorite artists on their walls: This leads to powerful third-party word-of-mouth marketing when their friends, family members and co-workers see your posters. Instead of simply doing a band photo in front of a brick wall or an artsy musician photo, try to be unique and creative within the likely environment. You might, for example, have a song about work that you can use as the theme for an office poster (think: “Take This Job and Shove It”).

Club card flyers – One thing successful musicians learn at a very early stage is that your venue will not spend an exorbitant amount of money promoting you – at least, not until you’ve hit the big time. You can increase your clout, grow your fan base, and ultimately command more attention from industry execs and paying venues when you self-promote your shows using club card flyers.

Calendars – Everyone loves (and uses) free calendars. Showcase your musical talents via printed poster and you’ll market your target audience 365 days a year.

Website – It’s hard enough to compete in the music industry today. Put up a website with music clips, videos, bios, etc., and make sure your URL is included on all of your printed marketing materials.

Learn about how your business can take your exposure to the next level of branding through PsPrint’s postcard printing and business cards.

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1. To give your music marketing strategy a jump-start better begin with a search engine friendly website.  It is more advisable to have it simple, informative and credible. Better avoid too much use of Flash, search engine can not read Flash and this may affect your website’s ranking.

2. Make use of MySpace and start spreading the news. Have many friends as you can. Do some bulletin posts for your friends to read it. You can resort in using friend blaster programs to help you boost your list of friends.

3. Your profile along with your tunes and photos should always be available for public may it be in your MySpace account or with your web site.

4. Your set of audios can be submitted to different social media websites such as Last.fm, American Idol Underground and Ourstage.co. Be keen enough in searching through the Internet. Use different strategies when searching to broaden its results.

5. There are websites that offer free classifieds for your advertisements like Craigslist. This kind of websites provide specific categories that allow you to place your advertisements accordingly. You might as well incorporate links from Craigslist into your MySpace account, also try using UsFreeAds. The Internet provides numbers of freelistings for you to post your ads.

6. Provide professional write-ups such as articles and submit it to EzineArticles.com, GoArticles and to other article directories. Place your article in an appropriate category such as Music. In your content are given the opportunity to convince your readers to checkout your MySpace account and listen to your music.
7. Join forums of musicians and message boards. Make use of taglines having your MySpace or website address in it. Remember more visitors to your web sites much better.

When it comes to music marketing strategy your main target is to have a high traffic for your website who will be listening to your music. Make people know about you and your music. Through your links you are able to promote your music and even about your band. Learning about the idea of how Search Engine Optimization (SEO) works may also help you in giving your website an organic traffic.

Leroy Thomas is a great writer from Philadelphia. He had inspired lots of readers by is warming approach of writing style. He writes on different fields which no one expect making his readers to love him more.

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I’m doing a paper on music marketing strategies and need a bit of help please! For example topics such as the loudness war etc.

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Learn how to develop merchandise and get marketing and promotion tips for your band in thismusic business video. Expert: Kiely Griffin Bio: Kiely Griffin has been playing the flute for ten years. She has participated in many district, state, regional and national ensembles including the National Wind Ensemble at Carnegie Hall. Filmmaker: Christian Munoz-Donoso

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Happy New Year to all bands and musicians out there those starting the year with a new Music Marketing Campaign. I hope you’re selling lots of CD’s I do, but remember to have a back up plan for your business model; I’ve found it’s only getting harder to sell recordings. People still want to spend money where they see creativity and are inspired, but don’t limit that to your recordings.

What I’m really pushing artists to do right now is sell affiliate
products because the returns from commissions are more generous than CD’s and sell better, so it only makes sense, Sell your CD too, sell whatever fans will buy basically, stay innovative. It is the basic idea of Music Marketing Campaign. Use an email newsletter as well as a blog and social network promotions to push various propositions to your fans. It’s important to have many avenues open and have a variety of purchase options available so you can see what your fans are really interested in purchasing.

Kurb promotions are always happy to start with the basic online promotion, but I am interested in the email list you’ve already established. This is main strategy of Music Marketing Campaign. Have you got a strategy to engage this audience, and are you thinking about what you want to happen when we start driving traffic?

We can work towards pushing the album but I think the best ways to be sure that you’re connecting with that traffic is to offer some kind of free download or set up some kind of situation where the fans will want to return so that you continue to have opportunities to interact with them and sell them the album or related propositions. Basically have you got material ready for social networks blogs and newsletters? When traffic arrives on your website, myspace etc. what is the main outcome you’re looking for?

Because rather than have them arrive and go away again we need to be pushing toward a specific direction for fans to act, and if we don’t make that clear and straightforward we won’t be able to bring them to a point of engagement where they are ready to spend money. In some Music Marketing Campaigns we might want to pay attention to
how you can earn in the short term so artists can make money from music related business quickly to cover their initial investment.

This usually for me involves focusing on 1 product or service
combination that we can push at $100+ because it’s much easier to sell 1 x $100 product than it is to sell 100 x $1.
But at the same time I feel you’re pushing toward a earnest connection with fans, I think you’ve got the right attitude and appeal, which means although you need to support yourself the best path may be slowly building up those “real” connections to your fans and me helping you with technology so you can retain that intimate, personal
connected vibe with your fans while still keeping yourself viable as a professional.

It’s a hard road but in the future of the music business it may be the only one. Marketing and promotions can only do so much, and connection between the fan and the artist is now essential to building a business. Getting everything for your Music Marketing Campaign in order and accentuating your artist brand now could set you up for sustaining
momentum long term. Generating income short term although is another excellent way of maintaining momentum long term! If you are interesting in Music and want to know more about it then visit us at: www.MusicMarketingManagement.com

 

Matt Turner is director of Kurb Promotions (www.kurb.co.nz), a New Zealand based company offering comprehensive Music Marketing Campaign services to entertainers and small businesses around the world offering internet marketing packages, video marketing, Dutch Pop music and production. For more information visit us at: www.MusicMarketingManagement.com

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If you’re trying to Sell Your Music Online and get into music marketing and you want to try and sell something online, it’s got to be a real big deal. A bunch of songs won’t do it for even $9. And, get close to the customer. Customers especially fans can be demanding, but that doesn’t mean you should sterilize the whole sales process. If you can help people who buy the product with free advice than they feel they’ve got their moneys worth, and as I said, everyone’s different. Writing a quick email to make some suggestions to a fan or customer, I feel I’ve delivered value.

I’m quite experienced in Music Marketing and promoting novel acts because my background is in marketing and branding, which is all about translating unique experiences into value for audiences, and making their enjoyment and your recognition into a source of income online.

It’s important when artists understand that they are personally committed to their art that professional support is probably required to determine whether there’s a realistic market for what you offer, or more precisely in my field, to determine whether this can be developed into a source of income through new online business models and marketing methods.

From a sales perspective, you need a strong sales pitch on your site so to speak, but perhaps before we investigate that it would be worth examining your basic business models. I don’t know how viable driving sales and revenue with a CD in this era so we’d want to look at what you can offer in broader depth.In terms of promotion we have plenty of methods and techniques that would compliment your emerging brand but we’d have to assess what we’d need to do pronounce that brand – really take that tone from your blog and make it present.

I always say to artists we can do our promotion and drive fans but there needs to be something there for them to engage with, you’ve got your email list, now you need to drive sign ups with content that connects. Thats why this branding and development of content for your audience is so important. Online you have to have a consistent presence in order to build a consistent fanbase, then you can create revenue by servicing that fanbase in multiple ways including CD sales.

With $600 we could do a fair bit in 3 months, I’d suggest a makeover for your site, and developing your blog as a platform, and promoting that through search engines. I would also use an online advertising campaign to drive email sign ups – this becomes more effective once your whole sales process has matured – but we’d also have to develop your email management process to work in with your business model.

So there’d be a lot of written content development and editing required but we’d also look at how we can use video to meet our needs, and perhaps work on creating a video for the purpose of driving

propositions such as email sign ups and sales relevant to our primary business model (whether thats selling CD’s or otherwise).

Youtube and Myspace promotion we’d have to discuss whether these were suitable.

Basically it depends whether you want simple online promotions or you need us to get involved with branding and content creation also.

I know your basic content is strong but have you got the capacity to engage a building fanbase with regular weekly content?

So your basic $200 p/month covers the promotion you’re talking about, social networks, and search through Google. I’ll also discuss recommended strategies for online advertising which I suggest an

additional budget of $50 p/month for.

But what will happen when social and search visitors begin to arrive?

Have you got free content we can offer to push email sign ups?

And will you need support in delivery weekly content through the social portals and your blog?

If you and/or the artists can contribute regular blog posts, video content and interactive/viral concepts, great, but you may need regular content developed (blogs, video, interactive/viral elements) and branding support to engage fans.I think once you’ve got your head around outsourcing and having guys overseas do all the promotion for you, that’s pretty much half of learning Music Marketing how to sell your music online. But you want to know which sites I use where I do everything and how I do it so it all works out. Once you know that stuff, well you’ve already got the edge over the guy who is completely DIY.

Now you just need to work out how to make money. I can’t promise anything there but I can give you plenty of ideas to Sell Your Music Online and some of them work for me, I’m sure one or two will work for you. You just have to be ready for it take a couple of years. That’s life. For more log onto: http://www.musicmarketingmanagement.com

Matt Turner is director of Kurb Promotions (www.kurb.co.nz), a New Zealand based company offering comprehensive and affordable Music Marketing and Sell Your Music Online services to entertainers and small businesses around the world offering internet marketing packages, video marketing.

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what’s music marketing? Is it profitable?

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If you are looking for great advice in Music Marketing and artist management be sure to check out Kurb promotions online – put it into your search engine. Kurb has lots of ways of helping artist with ideas for music artist promotion including a deal a one set monthly fee of two hundred dollars that covers promoting a music artist online through website development, online advertising, social media promotions and video production and promotion. Of course you will also get search engine optimization which is why this article was published JUST for the backlinks leading to my site with my
keywords.

Now Music Marketing services is also something I love to promote through article marketing and that being all very well and good, for now I’m going to detach from that because that’s the point of my new direction in article marketing – as long as I mention the keywords which in this case happens to be Music Marketing services about 3 or 4 times in the article and it has that same keyword phrase in the title,
that way in Google’s eyes once it indexes the articles and their links, the article as far as they know, is all about the best Music Marketing services available worldwide.

But of course it’s not! Because I do this same Music Marketing routine every week and I hate having to think about decent stuff to say when really let’s just face it, we want the link, I just want to write the first thing that comes into my head and there’s plenty of things in my head to write about that’s what makes it so interesting, yes now I
can write about anything.  I was going to write about something crude as an exercise in things I wouldn’t even write on my artist blog. But I’m too tired to be honest and I’m actually not just thinking of a way to talk about Colour
Copying Auckland and how cheap my service is but whether I could use a phrase in every article I publish so that diehard story hunters can cinder my articles and marvel at my bizarre mind.

Wow wee, it’s a lot more marvelous I assure of had I not been so sleepy but I kind of did like this idea so I just decided to find out how quickly I could write while choosing out a few fast ones like you’ll be amazed by our Auckland color copying services when you need urgent services and of course I should mention the graphic design services
available?

No, because I’m here to write about what I want to write about – Colour copying is nice, but a nice young lady is nicer, trust me. It’s not even Colour Copying it’s actually Music Marketing services. What a fail. I guess sit helps when writing an article to actually discuss the subject. So time to finish up, what have we learned? Not much, and not that it matters because we’re just here to write the requisite amount of words for marketing this article on online Music Marketing services, get in touch with Kurb if you need any help in this area our service is very reasonable. I’d like to see someone try running this through a spinner and republishing. To know more about it visit: www.musicmarketingmanagement.com

Matt Turner is director of Kurb Promotions (www.kurb.co.nz), a New Zealand based company offering comprehensive and affordable Music Marketing and Music Management services to entertainers and small businesses around the world offering internet marketing packages, video marketing.

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