ACS PressKit.org

One of the powerful tools you can have as when attempting independent music promotion is a website. This is a given. There is absolutely no excuse for a musician, in this day and age, to not have a website. You website is how you will reach the world. This is how you will market yourself to every single person you come in contact with. The internet and your website will be two of the most powerful music promotion resources you will have.

If you are sold on the idea of online music promotion and are ready to start your site but don’t know what to include, then you have come to the right place. It is crucial that you properly design your site and include all the correct information. You want to be as creative and stylish as possible, all the while staying true to who you are and what your music is about.

Other independent artists are making a killer living online selling their music and merchandise and so should you. Independent music promotion on your website will be best achieved if all the right information is displayed. You online music promotion success depends on it.

First, you need to add all of your contact information onto your site. This includes all phone numbers, email addresses, mailing address etc…In addition to this, you are going to need a bio of you or your band. Remember, with independent music promotion, you have no one else to rely on so try to be as thorough as possible.

Do you have any press releases, reviews or customer testimonials? If you do, incorporate these. It will let your future fans know that you presently have happy, committed fans. And of course you are going to need an upcoming schedule of some sort so your fans know where to go to hear you.

One of the most powerful music promotion resources you can acquire is an email list. With this list you can keep your fans up to date on the latest news and happenings with you or your band.

Lastly, you have your sounds and sights. Post some photos or video clips from live events. Action photos are always great so if you don’t have some, get some. Include downloadable sound clips from your CDs, this will entice folks to want more. And the best part, place your CDs, MP3 tunes and merchandise for sale! Incorporate all of the above things into your site and you will no doubt be an online music promotion success.

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Self promotion is becoming increasingly popular for bands and musicians the world over. Managing your own marketing materials

saves money and puts more in your pocket while allowing you to control your image. Your band press kit is the number one

weapon in your band promotion arsenal; but you have have to make sure you include the right components in your band press kit

to impact booking agents, venue managers, radio program managers and record label executives. This article explores what you

need to include in your band press kit to come across as a professional act that hiring personnel can count on to deliver.

Band Bio Sheet

Your band biography, or bio sheet, showcases your band. You might include:

A brief summary of your band and its members.
A sample set list
Your musical influences
What style of music you play
Equipment list (for live venues)

Business Card

Music is a business, after all. Include a business card so prospects can keep them in their Rolodexes if they need a band in

a pinch.

Band Poster

You’ve seen them on the walls at radio stations, live venues and the bedrooms of teenagers everywhere — the band poster is

your calling card to fame, and keeps you fresh in the minds of prospects.

Band Photo

Your band, immortalized in a black and white professional-quality photo. It’s necessary, and it’s cool.

CD/DVD

The most important part of your band press kit; anyone who is going to drop a boatload of dough on a band wants to hear what

they sound like first. Make sure you include one in every band press kit.

Pocket Folder

You need a pocket folder to put all of this stuff in, right? Your folder should include pocket slits for your business card

and CD or DVD. This puts everything right at easy reach for hiring managers.

Press Releases, Newspaper Clippings, Upcoming Gigs, etc.

Any other relevant information, such as media coverage and press releases you’ve submitted, should be included in your band

press kit. If your band is already popular, you don’t need to include everything — just the most recent and/or highlights.

There you have it — everything that you need in your band press kit.

For more details: WWW.THEBANDPRESSKIT.COM

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I design jewelry and want to get my stuff out to stores, so I was thinking of a press kit. Besides pictures and descriptions of my work, what should I include?

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