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Indie music promotion has no limits when it comes to creative ways of promoting a band. I’m sure by now that you have tried many different strategies and continue to use techniques that are working for you. In this article I will cover an often overlooked but extremely effective tool that you should start using today for your indie music promotion. I am talking about the autoresponder, which is also known as a mailing list but has built in features to make promoting much easier.

Search online for an autoresponder service. Some are free but I find that the paid services are much better and are worth every penny for what you can get from them. The monthly costs are low and it makes your email list much easier to use during your promotion efforts.

Now that you have an autoresponder lets go over how to use it. Generate a web form and install the html or javascript into your website, blog, and band promotion sites. Potential fans will have an opportunity to sign up to your list when they are browsing over your site. It is very important to give something away for free in exchange for their name and email. This gives the customer an incentive to sign up. I suggest you give away a free download of one of your songs. This is a great form of indie music promotion as more people will become familiar with your music and you will have email addresses to post updates about your band.

Now that you have a list of fans that continues to grow a couple of great things are happening. One, you are gaining more fans of your music, and two you have access to every one of them. With your autoreponder you can set up emails to be released on future dates. You can set up immediate broadcasts of your messages that can also be connected to all of your social networking accounts. You write one email and it will be sent out to thousands of people. As your fan base grows you wouldn’t be able to keep up with sending emails individually.

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Once a band was given a shot to perform live in front of a recording studio representatives, or submit demo CD’s to recording companies, its members must be prepared enough to give their best. In addition, preparing for various promotional materials like a band press kit and demo CD must also be included on the overall preparation.

Having more rehearsals can help an amateur band perform well everywhere, in a rehearsal studio, on stage or even in front of top executives of a recording company. A band can spend more time in practicing and recording their music to analyze flaws and weak points of a certain song. Band members can always do a revision if possible to enhance their music.

Preparing a band press kit is also a necessity for any band. A band press kit or portfolio contains the demo CD, band profile, band photo, list of songs and a business card to create visual identity for the band. Amateur bands can express themselves through die cut business cards, a more personalized form of business card that suits a specific need and purpose. Amateur bands can also seek for reliable printers to create their band photos. This is important because quality photos can show professionalism. Photo printing and business card printing are just some of the many ways that amateur bands can resort to.

With these kinds of preparation, it is possible for an amateur band to get an opportunity to record their songs and be widely known. Band members must consider the saying that applies to all people: “If you fail to prepare, prepare to fail.” With that saying, amateur bands must consider preparation as an important part of their success.

It is important for certain bands to keep their fans informed and updated about who they really are, their music genres, the way they compose songs, and their upcoming activities. Sharing a band profile, song lyrics and upcoming gigs is possible through creating a band press kit, CD booklet printing, and online promotion.

Band Press Kit – A band press kit or portfolio is the most important thing to be completed by a certain band. This package is being submitted to recording companies to gain more opportunities in the music industry. Furthermore, creating a band press kit will allow band members to cooperate with each other. The members of a particular band can compile all items including the demo CD, band profile, band photo, song list, and more.

CD Booklet Printing – CD booklets, liner notes and inserts are the ones that come along with a music CD to complete the music album package. A band can put its history and profile in the booklets, as well as the lyrics of their original music. There are many online printing companies to choose from, but a specific band must seek for a reliable one to create the CD booklets. Many people buy music album not just for the music CD, but also for the inserts and booklets included in the package. This is because people can gain more information about a certain band, how they are formed, and how the lyrics are written.

Website and Online Promotion – Through a website, a band can share their profile, song list, lyrics, photos, gigs and upcoming activities to a wide population of Internet users. With a growing number of people who use websites, social networking sites and blog sites, a particular band can surely gain more supporters. Furthermore, a band can get comments from Internet users using a band website.

With these possible ways, people will learn more about a particular band. This will build trust and bond between the fans and a specific band. In addition, a band’s music will be more appreciated and patronized by openness and transparency.

To promote your band you need to follow few steps which will help you to reach the country wide audience. There are two main ways that you can follow to promote your band, online promotion and offline promotion. Online promotion of a band consists of creating personal website of the band, connecting with people in the social networking websites like Facebook, MySpace etc, uploading your songs or music on your personal websites or on the social networking site. Using Youtube as a promotional medium is a very effective idea. You can upload your home made song videos in Youtube. These online promotions of a band or any solo singer or musician have proved to be very helpful.

The offline promotion consists of distributing your music CDs among the people you know, signing up with a music production company, distributing leaflets etc. Offline promotion is not as easy as the online one, but it is very effective. To promote your band country wide you must follow all of these procedures.

One effective method that has been discovered lately is the use of an iphone app, the Riffraters to promote a band. This application helps you to record your songs or riffs and publish them on the entire iphone network; other iphone users get to listen to these uploaded songs or music and rate them according to their quality.  The most rated songs go up the rank and hold the superior rank. If your song or music gets superior rank in the iphone application, then you will surely get famous. This method of promotion of a band is very easy but effective. If you do not have this music app installed in your iphone, contact your nearest iphone store and ask them for this application. Many musicians have got good result using this application.

The promotion of music may have become easier nowadays, but what people need to listen is good music. You have to work a lot to make your songs and music extraordinarily catchy.  If your music is not good, it won’t get the proper rating needed to acquire a good position. So, the conclusion is that you have to be a good musician as well as your band’s promotional method must be good to reach other listeners.

The guy named John Lennon, who has very strong inspiration from the rock and roll music of Elvis Presley, created the Beatles. John Lennon and his friends had formed up the music band named Quarry Men in the year 1957. At the end of the year 1942, John met Paul McCartney, the guy from Liverpool, and persuaded him to join the band after he finished seeing John’s performance.

Afterwards, in the year 1943, The Paul’s schoolmate joined the band on leading guitar and also changed the name of the band to Johnny and the Moondog. In early 60′s, Cliff who was the schoolmate of John Lennon, joined the band on bass guitar despite the fact that he had no knowledge about music and notes. Tommy Moor was replacing Pete Best for drums and the band used the name Silver Beetles. Soon after, the name of the band was changed again from Silver Beetles to The Beatles.

After that, the new Beatle music band had the first concert to welcome new member, Pete. In December 1943, Harrison was arrested by German police and sent him back to his hometown because he was too young and after him, the guys from Liverpool were also sent back to their home country.

In the year 1960, the Beatles started their concert performance again in Cavern Club in Liverpool, and this place was the beginning of their success story. They had almost 300 performances at this place and then they decided to go back to German in April 1961. At this time, one of the band members decided to leave the band to be full time artist and they became four instead of five.

Paul compulsorily had to play bass guitar as well. After that, the Beatles performed concerts in Liverpool many times until 9 November 1961, Brian, the owner of music record, came to see their concert. Brian’s customers had asked him for “Bonnie” which is the song that The Beatles had made the record in Germany few months ago. Two months later, Brian became the first band manager for The Beatles who changed the look of all members of the band including their hairs

Send Out a Newsletter

You can send out a newsletter via email to your possible fans or people in your age group.  It’s pretty simple and it only costs around twenty bucks a month for the service.  The best way to capture people’s emails is from your website or every time you sell tickets for a show you can ask for your fans’ email address.  Then you can stay in touch with them with your newsletter and give your fans updates and discounts and such.

Use Social Networking Sites

Surprise surprise right?  But you really have to be using Facebook and Twitter.  I’m not a fan of MySpace so I wouldn’t advise using it anyway.  However, there are over 300,000,000 (that’s three hundred million) people on Facebook.  Set up fan pages and stay in contact with your friends and give out promotional materials to your Facebook and Twitter friends.  You’ll also want to have a nice following on Facebook because band managers and record labels look at that kind of stuff.

Post Your Music Videos on YouTube

Yes, again you’ll have to give away your goods.  You can use a basic flip digital recorder and have someone tape your band doing a few songs.  Then post those songs on YouTube.  You can promote that on your Facebook page as well to drive more traffic.  It works.  This is a ninja tactic that all the internet marketers use and they are making a killing at time.  And you will too.

Have a Blog

Your blog can be a free Blogger blog or you can host a WordPress blog with your domain name.  Your blog will be your main website for your band.  Post your music on there, sell CDs, T-shirts and even MP3s.  The list is endless at how you can promote your band online with your blog.  Just make sure you update the blog at least twice a week so it will rank higher in the search engines.