Create A Great Press Kit

August 31st, 2010 by


Whether your company is just starting out, or you just feel that you need to make more of an impact with the local media, a press kit is the way to go. Here are a few tips to get you started.

Gather Your Info.

The first thing you will want to include in your press kit is the biographical information of all the key players in your company (if that is you and you alone, that’s all right too). Keep the bio or bios fairly short, no more than one page each. In some cases you may want to keep it even shorter by creating one page that contains biographical blurbs. The key is to make this page (and all your pages, in fact) brief, attractive, and readable. You will want to include at photos that are at least thumbnail sized to go with the bios, of course.

On the best paper that you can get hold of, print all of your company’s recent press releases, any newspaper clippings, website printouts, or any positive attention your company has already received. If you have been covered in any magazines, include copies of those sheets, printed in color. You really don’t want to scrimp on appearance here. This press kit is meant to function, for all intents and purposes, as your representative. And as as we all know, appearances matter.

If you have a company newsletter, and you feel it is fit for public consumption, by all means include it. If you don’t you can create one pretty simply using some templates in MS Word or programs such as Illustrator and InDesign. Be sure to throw in some photographs, etc., and do whatever you can to make it look professional.

If you have sales materials like brochures or other such items that you might give to a sales rep to hand out to clients, include them in your press kit. If not, create some sheets that describe your product and/or services and that contain attractive photos both of the products and of people using them, if possible, in order to provide a clear picture of what it is that you do.

Putting it Together

The order you place these items in is up to you, but you will want to take your audience into account. Most likely you will be best off starting out with the bio sheet or sheets, followed by the company literature/brochures, then the press releases and clips.

Cover Letter

Printed on company letterhead and high-quality paper, a letter from the highest ranking officer in your company that explains the contents of the kit and provides contact information. Include a business card from your Communications Director or whoever it is that you would like to field interview or story requests.

Binding It

A simple pocket folder is one way to go, but you can probably make more of an impact using a simple 3 ring binder with a clear cover into which you can insert a custom cover or company logo. There are lots of options out there to choose from, so either take a good look online or at your local copy and print shop to get an idea of what will work best for you.

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If you are interested in more information about how the right Three-Ring Binder can help you creat a great press kit, you might want to visit MyBinding.com. They offer a great price on all their binding supplies and they even offer Free Shipping on orders over $75.00. Plus, they carry a full line of Binding Machines, in all brands and capabilities. Check it out today!

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Musician Marketing: Distribution

August 31st, 2010 by


This is the fourth article in a five-part series that details exactly what you need to market yourself as a successful musician.

Telling the world about your musical talents and demonstrating that they do, indeed, want to listen to you takes time, dedication and intelligent distribution. Here are some tips for musician marketing distribution:

Direct mail

Direct mail is one of the best ways for new musicians to get in front of your target audience. One reason is that surprisingly few musicians take advantage of the proven power of direct-mail marketing, so there’s far less competition to get in your way. Send your campaigns to likely listeners who fit your fan demographics; and send your band/musician press kit to radio stations, television stations, print media, venues, record labels and studio execs.

Repetition is crucial to direct-mail success, but you don’t want to overdo it. For musicians there’s a fine line between being aggressive and becoming a nuisance, so carefully choose who you should send your direct-mail marketing pieces to and why.

Here’s a sample direct-mail marketing campaign for musicians:

Week One: Send a free CD with a couple of your best songs on them and/or a postcard with a URL to download two of your best songs for free.

Week Six: Send a flyer that announces your upcoming show at a local venue. Hold a contest for someone to win a VIP backstage pass with you.

Week 12: Send a calendar that showcases you and/or your band as musicians, at your favorite venues, striking poses that fit your musical genre, etc.

Week 18: Send another flyer that announces another upcoming show.

Week 24: Send greeting cards to your fans – anyone who has gone to a show, signed up for your online newsletter, or who has otherwise responded to your direct-mail marketing campaigns.

Week 30: This should be done consistently depending on where you’re playing: Send press kits to local media, radio stations, television stations, venue managers, record labels and studio executives.

Advertisements

Advertise with flyers and posters on bulletin boards, billboards, walls, under windshield wipers, and as inserts in newspapers, magazines and other publications. Take out ads in radio, television, print and online programs. Deploy a street team to hand out flyers and stickers. Also, host or sponsor an event or publicity stunt to get free PR.

Following up

Test, track and tweak: These three Ts will help you develop winning musician print marketing campaigns. Always test different variations of your marketing materials on small portions of your mailing list before launching the full campaign. Sometimes a single word change can make a big difference in your return on investment.

Keep a database of your fans, and evaluate recognizable trends so you can customize your pitch, which will allow you to make intelligent marketing decisions based on honest, proven statistics. Remember that music is a business, and if you treat it as such you’ll vastly increase your chances of building a sustainable fan base that opens many doors for profitability as you grow.

Learn about how your business can take your exposure to the next level of branding through PsPrint’s custom sticker printing and postcard printing .

The Music Booking Agent, Friend or Foe?

August 31st, 2010 by


A good agent will hold the client list of artists to just small enough that they can manage it and keep everyone working. After all, they only make money if the artists and groups are working so it is in their best interest to make sure that happens.

The Music Booking Agent typically has staple clubs that are in his or her core of places and the agent simply tells everyone where to go because they know who does what and which clubs are looking for what type of music. In a perfect world that is great and that is the part where musicians tend to shut off. After all, the band is the one in the club working their tail off to make the 20 percent commission for the agent, right?

What about the countless hours that went into the networking with the clubs and the bands to build up his roster of both? What about the phone calls to find new clubs and the promotional material that had to be done?

What about the band that he had booked that breaks down on Sunday night in Hibbing, Minnesota that was supposed to open up on Tuesday night in Yuma, Arizona? Would you like to be in his shoes trying to route in another band or to call the club and say, “guess what”? I know I would not like to be in that position.

I personally have been on the road and have had both good and bad Music Booking Agents handling the tours. The bad ones we fired quickly and the good ones we would go out of our way for because they were smart. They didn’t route you in Minnesota one week and Arizona the next. They looked at the map and kept the between gig miles to a minimum.

Music site like myMusicCircle give you yet another avenue to locate the professionals that will make you life easier. Music Booking Agents are one of those enigmas that can make or break you when you are out there. So look hard and when you locate a great one, keep them happy and remember they truly earn the money they get.

Greg Wilson is a prominent creative writer and music veteran with over 20 years of music industry professional experience. His knowledge and expertise extends from all aspects of the music industry including production, audio and video, promotion, music business strategy, music industry philosophy and music industry economics.

Three Ways to Share Your Band Profile and Song Lyrics to Fans and Supporters

August 24th, 2010 by


People listen to music almost every day and admire the specific bands behind those excellently written songs. People are interested in knowing more about a particular band in any way they can. With this, certain bands must think of ways to address their supporters’ concern.

It is important for certain bands to keep their fans informed and updated about who they really are, their music genres, the way they compose songs, and their upcoming activities. Sharing a band profile, song lyrics and upcoming gigs is possible through creating a band press kit, CD booklet printing, and online promotion.

Band Press Kit – A band press kit or portfolio is the most important thing to be completed by a certain band. This package is being submitted to recording companies to gain more opportunities in the music industry. Furthermore, creating a band press kit will allow band members to cooperate with each other. The members of a particular band can compile all items including the demo CD, band profile, band photo, song list, and more.

CD Booklet Printing – CD booklets, liner notes and inserts are the ones that come along with a music CD to complete the music album package. A band can put its history and profile in the booklets, as well as the lyrics of their original music. There are many online printing companies to choose from, but a specific band must seek for a reliable one to create the CD booklets. Many people buy music album not just for the music CD, but also for the inserts and booklets included in the package. This is because people can gain more information about a certain band, how they are formed, and how the lyrics are written.

Website and Online Promotion – Through a website, a band can share their profile, song list, lyrics, photos, gigs and upcoming activities to a wide population of Internet users. With a growing number of people who use websites, social networking sites and blog sites, a particular band can surely gain more supporters. Furthermore, a band can get comments from Internet users using a band website.

With these possible ways, people will learn more about a particular band. This will build trust and bond between the fans and a specific band. In addition, a band’s music will be more appreciated and patronized by openness and transparency.

Kat Nocom is a Content Writer, with 1 year of experience as a Technical Writer for a Publishing company. Currently, she resides in Los Angeles, California working in the field of writing and marketing.

Different Ways For The Promotion Of A Band Country Wide

August 24th, 2010 by


Millions of music lovers are there all over the world; and nearly same is the number of musicians. Among the millions of musicians thousands of them learn to play their favorite musical instruments for long time and perform country wide either solo or as a band. But, what about the others? What happens to the other talented musicians? Why don’t they get the same success as others? There are few answers to the last question. The most important factor for their failure is the promotion of their band. Promotion of a band or a solo artist is the most important step for attaining success and this is however the most difficult task. The only way to make yourself and your riffs noticeable to others is to promote your band successfully.

To promote your band you need to follow few steps which will help you to reach the country wide audience. There are two main ways that you can follow to promote your band, online promotion and offline promotion. Online promotion of a band consists of creating personal website of the band, connecting with people in the social networking websites like Facebook, MySpace etc, uploading your songs or music on your personal websites or on the social networking site. Using Youtube as a promotional medium is a very effective idea. You can upload your home made song videos in Youtube. These online promotions of a band or any solo singer or musician have proved to be very helpful.

The offline promotion consists of distributing your music CDs among the people you know, signing up with a music production company, distributing leaflets etc. Offline promotion is not as easy as the online one, but it is very effective. To promote your band country wide you must follow all of these procedures.

One effective method that has been discovered lately is the use of an iphone app, the Riffraters to promote a band. This application helps you to record your songs or riffs and publish them on the entire iphone network; other iphone users get to listen to these uploaded songs or music and rate them according to their quality.  The most rated songs go up the rank and hold the superior rank. If your song or music gets superior rank in the iphone application, then you will surely get famous. This method of promotion of a band is very easy but effective. If you do not have this music app installed in your iphone, contact your nearest iphone store and ask them for this application. Many musicians have got good result using this application.

The promotion of music may have become easier nowadays, but what people need to listen is good music. You have to work a lot to make your songs and music extraordinarily catchy.  If your music is not good, it won’t get the proper rating needed to acquire a good position. So, the conclusion is that you have to be a good musician as well as your band’s promotional method must be good to reach other listeners.

Even you can share your acoustic riffs with your friends through the iphone app called the Riff Rater. It will be of great help to promote your music.