Simple Steps to Create a Media Kit

Posted on September 20, 2010 by

The press is a great resource for any company. Media exposure can greatly enhance any branding effort. Today’s technology allows for a confusing array of possibilities relating to your company’s press kit. Many business owners make common mistakes when assembling these kits. The following are some easy tips towards creating the press kit best suited to your company’s needs while avoiding common missteps.

The first components are obviously the basics. Essentials include company overview, description and history. All contact information is required. Testimonials for your product are very helpful as are independent and objective reviews from trusted sources. Any previous press coverage should also be included. This could include reference within trade or industry publications. Business card printing might be necessary in that the cards included must be of the highest quality. If yours are not it is time for a new batch.

Your press kit should reflect the industry in which you reside. For example, if your product is sold to young snow boarders, then you’d have a fun and edgy theme. Conversely, if you resided in a more conservative field like selling software to attorneys then you would desire a more professional and staid motif. You should keep this theme consistent and not vary it between recipients. This rule parallels the same concept relating to consistency within brochure printing and catalog printing.

Today, technology makes it possible to submit your kit electronically using no paper at all. The ability for media devices today to hold reams of data encourage some marketers to cram as much as will fit into the presentation. This often proves to be a fatal mistake. Information overload can turn off the reader. Keep your information concise. This can prove beneficial if it prompts a follow up phone call from the recipient for further information. Much better to have that opportunity for a personal pitch which wouldn’t exist had you conveyed the additional information within your media kit.

Keep the content in your kit current. If you are including old news that reflects poorly upon your organization. Review the materials in your kit on a continuous basis. Update it with the newest references and testimonials received by your product or service. Make sure your content conforms to the current reality taking into consideration any applicable recent events.

The fourth estate is a powerful weapon within your branding arsenal. Experienced marketers know that relationships developed with the press are worth their weight in gold. A good press kit is the way to initially get your foot in the door. The first ones sent out are the most critical. Create yours with care and thought.

For comments and inquiries about the article visit: Brochure Printing, Catalog Printing, Business Card Printing

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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Large storage easy to manage server evaluation ASUS RS520

Posted on September 20, 2010 by

Explosive growth of today’s data storage requirements for enabling users to improve year by year, but in the choice of storage, the storage capacity has not only considered the only standard users, storage capacity and price factors to a large extent determine the user’s choice, and performance, and backup from the point of view, a dedicated SAN and other storage devices is undoubtedly the best option, but the high cost of these devices are not used by the user can take. The explosive growth of today’s data, enabling users to demand increased year by year for storage, but in the choice of storage, the storage capacity has not only considered the only standard users, storage capacity and price factors to a large extent determine the user’s choice , and the backup from the performance point of view, a dedicated SAN storage devices such as undoubtedly the best option, but the high cost of these devices are not used by the user can take.

So, with mass storage memory Server Applications will be born and are subject to a number of users of all ages, the website, video, online games and other enterprises received multiple applications, and we want to tell you of this ASUS RS520-E6/RS8 is a main storage performance server products, this dual server can provide high computing power in the case also provides 8 Hard disk Bracket, large storage capacity makes it a preferred target of many enterprises.

ASUS RS520-E6/RS8 ASUS ASUS RS520-E6/RS8 is in Intel Nehalem-EP Xeon 5500 processors released the next day it launched a new platform for server products, the use of Xeon 5500 chipset, supports a full range of Nehalem-EP architecture Xeon 5500 processor, support for DDR3 Memory , Making it both in processor performance or IO, compared with the previous generation of products has greatly raised and up to eight hard drives with the bracket is made to enhance straight-line server storage capacity, also shows its main surface enterprise-class storage applications to users.

Overall, ASUS RS520-E6/RS8 server processing performance with strong, good storage capacity, manageability is high. First, from the processing performance, this is a new platform based on the Nehalem Xeon server product, which supports a full range of Xeon processors, the new structure, while the new generation of processors thanks to the new design, integrated memory controller, using point to point QuickPath bus, supports Hyper-Threading Technology, Core frequency by a series of intelligent technologies to accelerate improvements in performance than the previous generation of products that improve a lot.

In the main storage performance, ASUS RS520-E6/RS8 performance is satisfactory, this product supports 8 hot-swap 3.5-inch SAS drives, onboard 8 SAS interface, and 6 SATA, in 2U of space for maximum storage expansion. ASUS RS520-E6/RS8 also supports Asus exclusive PIKE card, users can choose according to their own situation SATA or SAS drives, the PIKE card support RAID0, 1,10,5 multiple array model can provide a wide range of data protection program requirements while providing a more economical choice.

The vicinity of the server from the beginning, ASUS also enhanced server management capabilities, this ASUS RS520-E6/RS8 on the provision of a dedicated band management Network Interface, with optional iKVM management chip, users can log management interface through IE, only to realize the fortune server monitoring, you can remotely switch machine, remote desktop, console redirection, Power supply Threshold settings and other aspects management, effectively increasing the system manageability.

Now, let us look at this server, the specific structure and properties of it. >>

I am an expert from China Hardware Suppliers, usually analyzes all kind of industries situation, such as best walking sneakers , baseball turf shoe.

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Ariel Hyatt & Bob Baker on Music Marketing

Posted on September 17, 2010 by


Enjoy these snippets from Indie Buzz Bootcamp 2008: Ariel Hyatt on how to sell from the stage without selling, and Bob Baker on the PBS pledge drive approach to making money with your music. For more info on the next Indie Buzz Bootcamp event, visit www.IndieBuzzBootcamp.com To learn more about Ariel, her book, and her Cyber PR service, visit arielpublicity.com For more music marketing tips from Bob Baker, visit TheBuzzFactor.com MusicPromotionBlog.com Camera work by Lee Mueller of 100th Monkey Productions www.youtube.com www.myspace.com

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Band?s Promotional Items that Can Also Be Used as Decorations

Posted on September 14, 2010 by

Music bands need to produce promotional materials to boost music sales and music show engagements. People will be aware of a certain band through marketing materials like stickers, posters and mugs. In addition, these kinds of promotional items can also be used by people as decorations and displays.

Some people who are interested in design love decorating their personal things, rooms and houses with items that interest them. For music enthusiasts, pieces of memorabilia or promotional materials from their favorite bands can be used as decorative items.

Printed Stickers – Often times, bands resort to sticker printing as a method of producing creative marketing prints. Stickers are good marketing tools because they can be put in many flat surfaces like walls, cabinets, doors, notebooks and guitar. Band stickers appear in different sizes and designs. These kinds of prints may include images related to music, motivational texts, or band photos. Fans and supporters may display these stickers anywhere they want.

Poster Prints – Creating band posters is very common among music bands. These posters are used to promote a band’s shows, gigs, concerts and other musical activities. It is also a creative idea to put the design of a band’s album cover. This way, a specific band will be able to promote their music to people. Poster prints are bought by fans and kept as memorabilia. Most of the time, people bring their favorite band’s poster for autograph signing. In addition, band posters can also be used as decorations in rooms and homes.

Promotional Mugs – Mugs are also considered as band promotional items and giveaways. Mugs can be used as marketing tools or decorative pieces. These items are also useful for people. Promotional mugs can also be used for coffee, alcohol drinks and other beverages. For a more creative idea, people can simply put pens and pencils on a mug, and display it on top of a table. Children can also put shells, beads and colorful marbles on the mugs, displayed on the living room.

With creativity, people can make use of the said promotional items in decorating their rooms and houses. Band promotional materials can be transformed into creative decorative pieces that can accentuate personal things, rooms and houses.

Kat Nocom is a Content Writer, with 1 year of experience as a Technical Writer for a Publishing company. Currently, she resides in Los Angeles, California working in the field of writing and marketing.

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Alicebook1.MOV

Posted on September 11, 2010 by


Cool promotional book for Tim Burton’s upcoming Alice in Wonderland. Pt. 2 can be found here: www.youtube.com

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Online Music Promotion for Newbies

Posted on September 9, 2010 by

Are you tired of playing miniscule gig after miniscule gig only to generate pennies? Are you tired or working that second job, just to scrape up enough dough to put gas in the van to get to gigs? Maybe you are one of those people who feel the have exhausted every option there is? Well, if that sounds like you, then you have come to the right place. Have you considered or even explored online music promotion?


If you are a newbie to this concept then hold on because you are in for a ride. Once you discover how many music promotion resources there are online, then you will be amazed at where your career goes. You can be the most talented artist out there, but if no one knows who you are then it won’t mean a thing.


Independent music promotion is on the rise. Artists and musicians alike are sick of sitting around waiting to get signed. They are ready to reach the masses on their own. And the awesome thing is, they have all the music promotion resources they need and all within arms reach. These artists are sick of waiting and you should be too. But you have to do something about it.


First things first, get a website to start with online music promotion! Chances are that since you are a musician, you are not an internet savvy tech guy or gal but that’s ok. There is a plethora of help out there, you just have to want it and get it! Do you realize that by acquiring a website, you can sell CDs, build an immense fan base, write and send newsletters, book gigs, post bios and have a specific place of reference for anyone to go to who wants to know more about you or your band?


Another bonus of independent music promotion is that you keep basically all of your profits! Doesn’t get much sweeter than that, does it? You might be thinking, how can I do this on my own? Well, you can and you will with the right guidance. So, now you know your first step in your quest to conquer online music promotion. Now all you have to do is make a plan and accomplish those goals, one by one. My suggestion is to find powerful music promotion resources that will guide you through creating, designing and marketing your website.

Owner of Platinum Millennium publishing, former record label owner & national music industry seminar speaker/panelist. Author & creator of best-selling music biz books, courses, audio products & “How to” resources that helped 1000s. Visit http://www.SellMusicOnlineLikeCrazy.com
for more info on online music promotion, music promotion resources and independent music promotion

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Preparations for an Amateur Band: Having a Shot to Perform Live and Promote Original Music

Posted on September 7, 2010 by

Many amateur bands are seeking for opportunities to make their music be heard by people through any possible means. With this, members of a specific band must be flexible enough to deal with different kinds of people and build positive connections with them. Furthermore, the band members may not know that they are actually talking with a big-time recording studio owner or boss.

Once a band was given a shot to perform live in front of a recording studio representatives, or submit demo CD’s to recording companies, its members must be prepared enough to give their best. In addition, preparing for various promotional materials like a band press kit and demo CD must also be included on the overall preparation.

Having more rehearsals can help an amateur band perform well everywhere, in a rehearsal studio, on stage or even in front of top executives of a recording company. A band can spend more time in practicing and recording their music to analyze flaws and weak points of a certain song. Band members can always do a revision if possible to enhance their music.

Preparing a band press kit is also a necessity for any band. A band press kit or portfolio contains the demo CD, band profile, band photo, list of songs and a business card to create visual identity for the band. Amateur bands can express themselves through die cut business cards, a more personalized form of business card that suits a specific need and purpose. Amateur bands can also seek for reliable printers to create their band photos. This is important because quality photos can show professionalism. Photo printing and business card printing are just some of the many ways that amateur bands can resort to.

With these kinds of preparation, it is possible for an amateur band to get an opportunity to record their songs and be widely known. Band members must consider the saying that applies to all people: “If you fail to prepare, prepare to fail.” With that saying, amateur bands must consider preparation as an important part of their success.

Kat Nocom is a Content Writer, with 1 year of experience as a Technical Writer for a Publishing company. Currently, she resides in Los Angeles, California working in the field of writing and marketing.

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Black Ops Video Electronic Press Kits

Posted on September 5, 2010 by


Learn about what Black Ops Video Electronic Press Kits can do for your company.

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Reduce Data Center Costs with a Remote Power Management System

Posted on September 5, 2010 by

As today’s networks are growing, becoming most expensive to operate and even more complicated, the number of distributed networks and remote branches are also increasing rapidly, creating a need for efficient console servers.  And with budgets for network management staff dwindling, it is becoming even more important to build in capabilities to improve the response time to an outage or other problem  This makes remote power management a key element in efficiently managing your data center.

 

 

While some businesses are utilizing UPS (uninterruptible power supplies), a substantial number are not implementing a remote power management solution to provide them with the full range of protection and cost savings available to them via a remote console server.  These power management console servers are network-managed devices that allow remote control of the power on a per-receptacle basis, allowing remote cycling of equipment and other management capabilities.

 

For many equipment issues, cycling power can be the fastest – or only – way to correct problems. Through a remote console server, technicians can monitor power, perform a remote reboot and control individual power receptacles. If a system freezes, the technician can remotely reboot power and quickly return the network to operational status.

 

The benefits of remote power management include:

reduction in required site visits;
quick recovery from software lockouts;
ability to activate standby equipment and remotely shut down defective equipment;
remote monitoring of power consumption to identify any changes;
reports to audit power before making the decision to add equipment;
ability to control power sequencing.

 

 

The single most important justification for remote power management is the cost savings related to site trips previously required to alleviate common issues, including:

 

restoring network connectivity via remote reboot of key servers or network equipment after a failure;
remotely activating standby equipment and shutting down primary equipment;
increases in power consumption from attached systems that can indicate an impending hardware failure;
knowing in advance whether equipment expansion or upgrades can be done within a rack pdu’s power level;
sequencing power to outlets on power up to eliminate current inrush and maximize use of circuit ratings;
maximizing runtime by shutting down non-critical equipment.

 

A UPS is sometimes considered sufficient protection for equipment, but a complete power management solution provides control in addition to power outage protection. Advanced power management is often integrated with other remote management resources to simplify management and reduce the number of interfaces.

 

These technologies are called out-of-band management or out-of-band networking and are implemented on console terminal servers. The most common interface used for out-of-band management is a serial connection to the service port of servers, storage, routers, switches, and other types of network equipment. Through a single interface, an administrator can manage power, console terminal servers and environmental and security management for a wide variety of applications.

 

Complete power management – beyond the protection of a UPS – can be a critical element of network management for today’s businesses. A properly-configured power management system can provide around-the-clock remote power access and real-time monitoring that allows the data center manager to address a large number of common network problems without the need for a site visit. With this capability, businesses can greatly reduce the cost of network downtime without increasing network management staffing costs.

 

Please visit our website here for more information or visit our blog. Thank you.

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The Marketing ABCs of How to Get a Record Deal

Posted on September 1, 2010 by

Every aspiring musician out there desires to know the secrets of How to get a record deal. I know, I know, there are so many record labels out there; it is so hard to know what every one of them is looking for. Fortunately, there is one common thread that they all share. They are all looking for someone who is marketable!


For a record company, how much money they see themselves making off of you is ultimately the deciding factor. Your music, your performance, your lyrics and your talent are crucial as well but they have to be able to sell you in addition to your music.


On the quest to getting the ultimate record deal you may find that you have to somewhat reinvent yourself. Now, don’t get me wrong, you don’t have to change who you are as a person but you may need to sit back and take a look at how you present yourself or your band. Do you have charisma, a star quality, sex appeal, uniqueness—all of the above? What are the defining characteristics of your style? What sets you apart from the thousands of others out there trying to get signed by a record company?


Do you look and act the part? This is what it all boils down to! You have to be confident, experienced, dedicated, professional and original. Originality is key! The music industry doesn’t need another Brittany Spears or 50 Cent. The music gurus want new, fresh people that are going to rake in the dough!


If you are serious about working on how to get a record deal then you need to get creative. Add to your list of things that you have to offer the music industry. See a stylist, write more songs, network, take music lessons, get a website, prepare a demo package, market yourself because no one else is going to do it for you!


If you are having a blockage of ideas of how to be creative and original then take a look around you. Who are the top selling bands/musicians out there today? What makes them marketable and unique? Different genres will have different answers but doing this may give you some clues. Don’t go and copy people because this defeats the purpose of the exercise. But explore ideas of what is out there. If you desire a record deal then look at those who have one and figure out why they got one!


Not every musician will have their fame handed to them on a silver platter. If you are not related to someone in the industry or don’t already have an in then you are going to have to work to get that record deal. Remember, image is everything in the music biz so get one that is memorable and most importantly marketable.

Ty Cohen is the author and creator of over 40 best-selling music business books, reports, courses, audio products and other music industry “How to” resources, that have helped tens of thousands of individuals like you to successfully find their way in the music business. Visit www.EZRecordDeal.com for more How to Get a Record Deal.

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