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Category Archives: Press Kit
Why Press Kits Can Backfire
You’ve got it, you’re going to put together a huge, glossy press kit, fill it with bios, press releases, fact sheets, photos, graphs, statistics, brochures, covering everything that ever happened in your life, with every possible bit of information that … Continue reading
Alicebook1.MOV
Cool promotional book for Tim Burton’s upcoming Alice in Wonderland. Pt. 2 can be found here: www.youtube.com
Create A Great Press Kit
Whether your company is just starting out, or you just feel that you need to make more of an impact with the local media, a press kit is the way to go. Here are a few tips to get you … Continue reading
How to Print Booklets For Press Kit
Press conferences are one of the most common affairs in the corporate world. A press kit thus becomes a crucial print item that is extensively used in the business world. Booklet is an important part of a good press kit … Continue reading
Using Online Press Kits to Increase Book Sales
If you’re an author, media coverage is the best and most cost-effective way to increase your book’s sales. What media coverage does, that no ad can do, is build your credibility among your target audience. When they hear an interview … Continue reading
what is a Press Kit from a Beauty Company?
I have a company I am starting and they have asked me for a press kit and samples of our line. Samples I have no problem but what about the press kit …. hmmm…How should I do it and the … Continue reading
How to Create Your Own Small Business Press Kit
In last week’s article, we talked about why your small business needs a press kit. Because they’re not just for the press, I prefer to call them small business information package. To recap, you need a small business information package … Continue reading
Does My Small Business Really Need a Press Kit?
When the “experts” tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is … Continue reading
?how to Create a Press Kit to Book Radio Interviews?
What is included in a press kit? Why do I need one to book a radio interview? • A press kit comes in a double pocket portfolio. Use a color other than white or manila so that your press … Continue reading
Let’s Talk About Press Kits
I’ve been answering the question “What is a press kit and what goes into it?” over and over again for both PR professionals and business-owners during the past few months. I’d like to answer this question once and … Continue reading