Whether your company is just starting out, or you just feel that you need to make more of an impact with the local media, a press kit is the way to go. Here are a few tips to get you started.
Gather Your Info.
The first thing you will want to include in your press kit is [...]
Press conferences are one of the most common affairs in the corporate world. A press kit thus becomes a crucial print item that is extensively used in the business world. Booklet is an important part of a good press kit and it should be printed well. A good press kit carries the impression of the [...]
If you’re an author, media coverage is the best and most cost-effective way to increase your book’s sales. What media coverage does, that no ad can do, is build your credibility among your target audience. When they hear an interview with you on a local radio program, read a newspaper article where you’ve been used [...]
I have a company I am starting and they have asked me for a press kit and samples of our line. Samples I have no problem but what about the press kit …. hmmm…How should I do it and the person who asked for it is from another country.
In last week’s article, we talked about why your small business needs a press kit. Because they’re not just for the press, I prefer to call them small business information package. To recap, you need a small business information package to augment your business card, which has only limited information about you and [...]