ACS PressKit.org

I’ve been a regular to several of the major worldwide music conferences over the years, from MIDEM (Cannes) and Popkomm (Berlin) to Canadian Music Week (Toronto). These have not only been a great opportunity to meet and do business with companies in major Western markets, but to also gain a true perspective on the challenges and opportunities specific to those markets. So, it was with quite some excitement that I made my way to Hong Kong for my first trip to Asia, and the 4th edition of Music Matters at the Grand Hyatt from June 2-4

From the start, it was clear that Music Matters has a distinctly different feel from most other conferences, more of what I’d call a ‘family affair’. Unlike other conferences that offer a plethora of simultaneous, often lightly attended, Music Matters sets a unified program followed by all delegates. The message is clear: If you want to understand the Asian market, here is the information you will need. And whereas the other conferences make participants available to facilitate scheduling meetings in advance, Music Matters takes a completely opposite approach. “We want a free-flowing networking event where everyone has access to everyone else in a open format,” explained Commercial Director Stan Ruza.

While I was initially skeptical that this would work, it ended up being a nice and productive change, especially for someone looking to build up a broad base of contacts in Asia. I left with as many contacts as I do from other conferences, even though it was much smaller — composed mostly of decision makers from all the major Asian markets: from Tokyo to Mumbai, Sidney to Kuala Lumpur.

Japanese Nirvana

While I learned a lot about the Asian market in those 2 days, the most surprising “revelation” was actually a question: when will the Japanese music market surpass the US for the #1 position? More shocking were the estimates ranging from only 5-10 years.

So what exactly is happening to justify this doomsday scenario (at least from the US perspective)? Simple: the Japanese love music, and are still more than willing to pay for it, whether old or young. Kei Ishizaka, CEO & Chairman of Universal Music LLC Japan and RIAJ (Recording Industry Association of Japan) Chairman presented some facts in his opening keynote “New Strategies & Opportunities in Japan” that might make some in the West red with envy:

* Digital sales in Japan have increased from 7.5% in 2005 to 20% in 2008
* Mobile is the driver, accounting for 89% digital sales in 2008
* Note that this is a slight drop from 94% in 2005, credited to iTunes Japan which, accounts for 50% of online sales
* Japan is the only music market where digital sales have made up for losses in physical sales – that is until 2008, when physical losses appear to be outpacing the growth of digital sales
* Japanese music consumers appear relatively price inelastic, with a willingness to pay the highest prices of any country for music: up to $4/ringtone and $30+/CD album
* The Japanese music industry is still a hit-driven one

Perhaps most importantly, the Japanese music industry has not abandoned its most profitable customers: those over 40. The dirty little secret in the US is that according to Soundscan, CD sales have fallen faster amongst those over 40, largely out of neglect by labels focused on the youth market. The Japanese music companies on the other hand, have consciously developed products for the over 40 demographic, which (i) do not download music and (ii) are willing to pay big bucks ($30+) for a high-quality CD (ie music, packaging…).

This is not to say that Japan is a complete musical nirvana: more music was acquired via illegal means (407 million tracks) than legal (329 million tracks) on mobile platforms. In 2006, the RIAJ sent over 220,000 takedown notices, and have since filed criminal charges against mobile BBS (Bulletin Board System) site operators. But despite these challenges, the Japanese market has been growing non- stop, with the exception of 2008 when it recorded a measly 3% drop in sales, which is not generally viewed as a trend for the coming years.

Get Me A Piece Of That Pie!

By this point, you’re probably trying to devise ways to grab of a piece of the Asian pie. Think again! You’re still more likely to make it in the US or Europe than earning any yens or yuans. Just like the Great Wall of China, the Asian market presents nearly insurmountable challenges for even the most savvy western artists.

First, the Asian market is completely dominated by local repertoire. Japan is actually one of the more accessible markets, with international repertoire accounting for a little over 20%; though, this has been decreasing over recent years. Look outside of Japan and the numbers are downright depressing. Take the fastest growing markets such as Malaysia, Indonesia, India and China; and their local repertoires accounts for nearly 99% of total.

Put simply, Asians want music that they are culturally/linguistically comfortable with and can relate too. Of course there is Hip Hop, Pop, and Rock throughout Asia, but it is all sung in their respective native language, with their cultural nuances. This is in complete contrast with the West where English is, for all intents and purposes, a necessity to become an international star, whether you’re called Shakira, Bjork or The Scorpions.

In addition, Asia has no long-tail effect. It is still a hit-driven market, which tends to play against foreign acts. The general consensus among conference speakers and attendees appears to be that Asian consumers are just too busy working to go hunting for new music, to listen to podcasts, or to endlessly surf social media sites.

As such, Asian consumers are much more ‘captive’ to recommendations and editorial leads than say the US, where we have a proud tradition of bin-diving for that rare LP – wasn’t the old Napster and today’s MySpace simply the digital shape of this art form? The fact that mobile drives music consumption as opposed to the net, has some part to play in this as well. For the same reason, all-you-can-eat subscription services competing with iTunes are not likely to gain a sufficient subscriber base despite the markets’ sizes.

But let us say, for argument’s sake, that you do develop some recognition in an Asian market. How do you expect to generate money from it? You’ve all heard of the scourge of piracy in Asia, so I don’t want to rehash the topic. Let me just leave you with this fact from Google China’s Bin Lin: of the 7,000+ music services in China, only 0.1% of their offerings are legal downloads.

Licensing isn’t much help either. Unlike North America and Europe, where Performing Rights Organizations (PROs) have a long history, collection agencies are relatively young in Asia and have yet to get a grip on the digital market. As a consequence, there is a lot of mistrust between publishers and PROs, which significantly hampers licensing opportunities. If one takes the Indian market for example, where 70% of music consists of soundtracks (courtesy of Bollywood), music labels have been collecting all relevant rights until recently.

Even the mature Japanese market has its eccentricities, such as songs being available free of sync licensing for commercial purposes up to one year after its release. As a consequence, success in the Japanese market may well depend on a willingness to waive sync rights for commercial use, representing an important way to break a song, explained Kimitaka Kato, Universal International Managing Director.

Are You Depressed Yet?

Frankly, I’m not! My recommendation is too look at the Far East as the Wild West: full of opportunity for those with the patience and guts too tough it out. The first lesson is that you are nobody unless you are here. Thus I made the trip to Music Matters and then to Beijing, where I met a successful music pioneer, Kenny Bloom.

Bloom, who was kindly referred to me by NARIP’s (National Association of Record Industry Professionals) Tess Taylor, came to China over 20 years ago to launch Warner Music. He now runs Mogo (www.mogo.com.cn), one of the coolest video sites in China serving the young, hip (undeserved) Chinese urban youth. So why is he still in China with everything I previously mentioned?

(i) China has the largest internet population (around 300 million, ie, the entire US population)
(ii) Around 80% of Chinese internet users are music consumers (240 million)
(iii) Music was the #2 search term for the last 3 years
(iv) At $50 billion annually, China is now the 2nd largest advertising market (It just recently surpassed Japan for the #2 position)

He also has a different take on the Chinese consumer. According to Bloom, it’s not so much that the Chinese are busier or harder working, but that they are in an underdeveloped media market. Media in China (TV, radio and to some extent the internet) is directly or indirectly controlled by the Communist government.

As The Economist recently noted “the proliferation of channels for media, information and entertainment offers unbounded scope for the [Chinese Communist] party to get its message across, abetted by commercial operators.” One consequence of this is the sanitizing of media in order to appeal to a national audience that includes rural peasants as well as urban dwellers. It’s a process not unlike our over-conglomeratized radio or broadcast TV markets, which is suffering from competition by more original and niche programming on cable, satellite and the internet.

The upside is that this presents unique opportunities to serve the growing chique urban class, which the centralized media market is incapable of satisfying; a segment Bloom estimates to be 40 million and growing. By serving this high-value segment with high-quality, original video programming, Mogo is able to attract big-name brands such as Converse that place a premium on this demographic. To some extent, Mogo is trying to do for China today what MTV did for the U.S. in the 80′s.

Another Beijing-based company to watch is Yobo Music (www.yobo.com), a recommendation and discovery site for music. Its founder Allen Guo was perhaps the most eloquent at Music Matters on the need to offer Chinese consumers a variety of models and services that enhance their music experience. Only by meeting the various needs of different consumer segments — as the Japanese music market has done so successfully — will alternatives to piracy be sustainable. make bath salts

Future revenues will be driven by value-added music services rather than easily pirated downloads or ringtones. And while advertising may seem a panacea to many in the U.S. and China (did I mention they are the 2 largest advertising markets), Allen noted some success by Yobo Music with other revenue models such as micro-payments and music gifting.

The Silver Lining

In the end, the Wild West was tamed and I believe the same will happen with China. America in its first 50 years was home to pirates (ie., privateers) and some of the worst copyright/patent infringers of the time. This is part of what lead to the growth of the young, scrappy republic. But as it matured, and itself became more of a creator/innovator, America began to place increasing value on protecting copyright/patents.

The same will be true for China. As Bloom noted, “How do you expect a people that had no concept of private ownership 10 years ago to understand, let alone value, something like copyright?” In other words, not only has copyright been a foreign concept, it would have been counter-productive to the country’s development. But as it begins to export more cultural goods and develop new patents, that trend will reverse as surely as it did in the US. The only question is whether it can put the genie back in the bottle when the time comes.

I happened to arrive in Beijing on the 20th anniversary of the Tiananmen Square incident. Sure enough, I could not access Twitter or YouTube, and any coverage on foreign TV channels, like BBC were blocked by a blank screen. Once the Communist Party determines that copyright is something worth putting the effort towards protecting, I wouldn’t give those 7,000+ so-called music services much of a chance.

remote pc access software | Swedish mattress

Enjoy these snippets from Indie Buzz Bootcamp 2008: Ariel Hyatt on how to sell from the stage without selling, and Bob Baker on the PBS pledge drive approach to making money with your music. For more info on the next Indie Buzz Bootcamp event, visit www.IndieBuzzBootcamp.com To learn more about Ariel, her book, and her Cyber PR service, visit arielpublicity.com For more music marketing tips from Bob Baker, visit TheBuzzFactor.com MusicPromotionBlog.com Camera work by Lee Mueller of 100th Monkey Productions www.youtube.com www.myspace.com

Is it true that in the world of independent music that marketing is considered a sell-out? Well, whether that is a stereotype or completely true, it does not matter because it is not a sell-out, at all! If you are an Indie musician who wants to taking an anti-corporate stance or huge labels in general leave a bad taste in your mouth you can still market in the music industry with out being left with the feeling of selling out. There are other music contacts to be made and other ways of getting your music heard with out going corporate.

The fact is, there are ways to build your fan base and amplify people’s interest your independent music – without selling out. If you are an independent music maker, here are a few ways you can do some marketing without selling out to the music industry.

First, you need to put aside your anti-marketing frame of mind and think about what is best for your career in the music industry. Finding ways to reveal your ideas and creations through your sound to more people, which in turn is essentially marketing shows that you believe in what you are creating.

Doesn’t the music you develop deserve to be heard around the world? Of course you think that way unless you only want to play for yourself. Marketing does not have to be a negative word. There are ways to market and advertise your music without “selling out” as independent music artist.

Think of your fans, they are your best promoters and marketers! Marketing isn’t all about dealing with media and big corporations. If you’re not comfortable with dealing with those people, forget about them and focus on your fan base. Have you considered provided them with ways to “spread the word.” They may already be doing just this for you. Fans probably already market for you and they will be your most passionate music contacts and promoters.

So now, you just must increase your fan base’s size and your marketing will increase. See, this is done without the use of those outlets you may despise. What is better than that? What do your fans love about your music? Once you know this, it becomes even easier to find more prospective fans that would also be interested in your music and your message.

Independent music marketing does not have to be corporate nor selling out, now does it? You are sharing what you love with those who love what you do. Use this concept to your advantage. The music industry is all about money and there is money to be made. Take a little piece of the pie without feeling like you are turning your back on your beliefs.

1. To give your music marketing strategy a jump-start better begin with a search engine friendly website.  It is more advisable to have it simple, informative and credible. Better avoid too much use of Flash, search engine can not read Flash and this may affect your website’s ranking.

2. Make use of MySpace and start spreading the news. Have many friends as you can. Do some bulletin posts for your friends to read it. You can resort in using friend blaster programs to help you boost your list of friends.

3. Your profile along with your tunes and photos should always be available for public may it be in your MySpace account or with your web site.

4. Your set of audios can be submitted to different social media websites such as Last.fm, American Idol Underground and Ourstage.co. Be keen enough in searching through the Internet. Use different strategies when searching to broaden its results.

5. There are websites that offer free classifieds for your advertisements like Craigslist. This kind of websites provide specific categories that allow you to place your advertisements accordingly. You might as well incorporate links from Craigslist into your MySpace account, also try using UsFreeAds. The Internet provides numbers of freelistings for you to post your ads.

6. Provide professional write-ups such as articles and submit it to EzineArticles.com, GoArticles and to other article directories. Place your article in an appropriate category such as Music. In your content are given the opportunity to convince your readers to checkout your MySpace account and listen to your music.
7. Join forums of musicians and message boards. Make use of taglines having your MySpace or website address in it. Remember more visitors to your web sites much better.

When it comes to music marketing strategy your main target is to have a high traffic for your website who will be listening to your music. Make people know about you and your music. Through your links you are able to promote your music and even about your band. Learning about the idea of how Search Engine Optimization (SEO) works may also help you in giving your website an organic traffic.

I’m doing a paper on music marketing strategies and need a bit of help please! For example topics such as the loudness war etc.

Happy New Year to all bands and musicians out there those starting the year with a new Music Marketing Campaign. I hope you’re selling lots of CD’s I do, but remember to have a back up plan for your business model; I’ve found it’s only getting harder to sell recordings. People still want to spend money where they see creativity and are inspired, but don’t limit that to your recordings.

What I’m really pushing artists to do right now is sell affiliate
products because the returns from commissions are more generous than CD’s and sell better, so it only makes sense, Sell your CD too, sell whatever fans will buy basically, stay innovative. It is the basic idea of Music Marketing Campaign. Use an email newsletter as well as a blog and social network promotions to push various propositions to your fans. It’s important to have many avenues open and have a variety of purchase options available so you can see what your fans are really interested in purchasing.

Kurb promotions are always happy to start with the basic online promotion, but I am interested in the email list you’ve already established. This is main strategy of Music Marketing Campaign. Have you got a strategy to engage this audience, and are you thinking about what you want to happen when we start driving traffic?

We can work towards pushing the album but I think the best ways to be sure that you’re connecting with that traffic is to offer some kind of free download or set up some kind of situation where the fans will want to return so that you continue to have opportunities to interact with them and sell them the album or related propositions. Basically have you got material ready for social networks blogs and newsletters? When traffic arrives on your website, myspace etc. what is the main outcome you’re looking for?

Because rather than have them arrive and go away again we need to be pushing toward a specific direction for fans to act, and if we don’t make that clear and straightforward we won’t be able to bring them to a point of engagement where they are ready to spend money. In some Music Marketing Campaigns we might want to pay attention to
how you can earn in the short term so artists can make money from music related business quickly to cover their initial investment.

This usually for me involves focusing on 1 product or service
combination that we can push at $100+ because it’s much easier to sell 1 x $100 product than it is to sell 100 x $1.
But at the same time I feel you’re pushing toward a earnest connection with fans, I think you’ve got the right attitude and appeal, which means although you need to support yourself the best path may be slowly building up those “real” connections to your fans and me helping you with technology so you can retain that intimate, personal
connected vibe with your fans while still keeping yourself viable as a professional.

It’s a hard road but in the future of the music business it may be the only one. Marketing and promotions can only do so much, and connection between the fan and the artist is now essential to building a business. Getting everything for your Music Marketing Campaign in order and accentuating your artist brand now could set you up for sustaining
momentum long term. Generating income short term although is another excellent way of maintaining momentum long term! If you are interesting in Music and want to know more about it then visit us at: www.MusicMarketingManagement.com

If you’re trying to Sell Your Music Online and get into music marketing and you want to try and sell something online, it’s got to be a real big deal. A bunch of songs won’t do it for even $9. And, get close to the customer. Customers especially fans can be demanding, but that doesn’t mean you should sterilize the whole sales process. If you can help people who buy the product with free advice than they feel they’ve got their moneys worth, and as I said, everyone’s different. Writing a quick email to make some suggestions to a fan or customer, I feel I’ve delivered value.

I’m quite experienced in Music Marketing and promoting novel acts because my background is in marketing and branding, which is all about translating unique experiences into value for audiences, and making their enjoyment and your recognition into a source of income online.

It’s important when artists understand that they are personally committed to their art that professional support is probably required to determine whether there’s a realistic market for what you offer, or more precisely in my field, to determine whether this can be developed into a source of income through new online business models and marketing methods.

From a sales perspective, you need a strong sales pitch on your site so to speak, but perhaps before we investigate that it would be worth examining your basic business models. I don’t know how viable driving sales and revenue with a CD in this era so we’d want to look at what you can offer in broader depth.In terms of promotion we have plenty of methods and techniques that would compliment your emerging brand but we’d have to assess what we’d need to do pronounce that brand – really take that tone from your blog and make it present.

I always say to artists we can do our promotion and drive fans but there needs to be something there for them to engage with, you’ve got your email list, now you need to drive sign ups with content that connects. Thats why this branding and development of content for your audience is so important. Online you have to have a consistent presence in order to build a consistent fanbase, then you can create revenue by servicing that fanbase in multiple ways including CD sales.

With $600 we could do a fair bit in 3 months, I’d suggest a makeover for your site, and developing your blog as a platform, and promoting that through search engines. I would also use an online advertising campaign to drive email sign ups – this becomes more effective once your whole sales process has matured – but we’d also have to develop your email management process to work in with your business model.

So there’d be a lot of written content development and editing required but we’d also look at how we can use video to meet our needs, and perhaps work on creating a video for the purpose of driving

propositions such as email sign ups and sales relevant to our primary business model (whether thats selling CD’s or otherwise).

Youtube and Myspace promotion we’d have to discuss whether these were suitable.

Basically it depends whether you want simple online promotions or you need us to get involved with branding and content creation also.

I know your basic content is strong but have you got the capacity to engage a building fanbase with regular weekly content?

So your basic $200 p/month covers the promotion you’re talking about, social networks, and search through Google. I’ll also discuss recommended strategies for online advertising which I suggest an

additional budget of $50 p/month for.

But what will happen when social and search visitors begin to arrive?

Have you got free content we can offer to push email sign ups?

And will you need support in delivery weekly content through the social portals and your blog?

If you and/or the artists can contribute regular blog posts, video content and interactive/viral concepts, great, but you may need regular content developed (blogs, video, interactive/viral elements) and branding support to engage fans.I think once you’ve got your head around outsourcing and having guys overseas do all the promotion for you, that’s pretty much half of learning Music Marketing how to sell your music online. But you want to know which sites I use where I do everything and how I do it so it all works out. Once you know that stuff, well you’ve already got the edge over the guy who is completely DIY.

Now you just need to work out how to make money. I can’t promise anything there but I can give you plenty of ideas to Sell Your Music Online and some of them work for me, I’m sure one or two will work for you. You just have to be ready for it take a couple of years. That’s life. For more log onto: http://www.musicmarketingmanagement.com

what’s music marketing? Is it profitable?

Independent music has always been an enigma over the years, but in recent times the advent of technology relating to home recording, digital distribution, and the Internet age have converted distant dreams of independent musicians into realities.

Independent music, or indie as its fondly known, is certainly an avenue for taking your music to the masses, and to be devoid of a major label is certainly a blessing in disguise.

Starting up with your music endeavor is the toughest part and to take it to the audience is equally tough as well in this competitive independent music online market. The common notion among musicians is that, they can leave their music speak for itself, but to stand out and carve a niche for themselves in such a medium requires them to do more than that.

The first thing to do in independent music is to make your presence felt, meaning, your music should be heard by as many people as possible. It is in this case that platforms like Tupelo Super Store kick in. They have a huge portal for independent music, and they let you showcase your ability to audiences worldwide, thanks to the Internet. They also provide innovative online music marketing solutions which help promote your music or your brand in general and who knows, may be create an independent music label. So create a unique media kit including a logo, a one page bio including a business card with all your contact details on it and most importantly a CD of your music.

In your startup period do as many free gigs as you can, it is all part of networking, which is an important step to garner interest among people.

Digital distribution is definitely the way ahead, so make your independent music downloadable from as many sites as possible. Social networking is a powerful medium that can take you to dizzy heights, so be there on all networking sites.

The independent music online market is a rat race, and to be ahead you need to be on top of your game all the time and do much more than your previous one. When you put all of the above in place, what you do is create a brand for yourself, so if people who like what you do keep coming back for more, that is when you can truly believe that you can sustain your growth and be successful in the independent music online market.

If you are looking for great advice in Music Marketing and artist management be sure to check out Kurb promotions online – put it into your search engine. Kurb has lots of ways of helping artist with ideas for music artist promotion including a deal a one set monthly fee of two hundred dollars that covers promoting a music artist online through website development, online advertising, social media promotions and video production and promotion. Of course you will also get search engine optimization which is why this article was published JUST for the backlinks leading to my site with my
keywords.

Now Music Marketing services is also something I love to promote through article marketing and that being all very well and good, for now I’m going to detach from that because that’s the point of my new direction in article marketing – as long as I mention the keywords which in this case happens to be Music Marketing services about 3 or 4 times in the article and it has that same keyword phrase in the title,
that way in Google’s eyes once it indexes the articles and their links, the article as far as they know, is all about the best Music Marketing services available worldwide.

But of course it’s not! Because I do this same Music Marketing routine every week and I hate having to think about decent stuff to say when really let’s just face it, we want the link, I just want to write the first thing that comes into my head and there’s plenty of things in my head to write about that’s what makes it so interesting, yes now I
can write about anything.  I was going to write about something crude as an exercise in things I wouldn’t even write on my artist blog. But I’m too tired to be honest and I’m actually not just thinking of a way to talk about Colour
Copying Auckland and how cheap my service is but whether I could use a phrase in every article I publish so that diehard story hunters can cinder my articles and marvel at my bizarre mind.

Wow wee, it’s a lot more marvelous I assure of had I not been so sleepy but I kind of did like this idea so I just decided to find out how quickly I could write while choosing out a few fast ones like you’ll be amazed by our Auckland color copying services when you need urgent services and of course I should mention the graphic design services
available?

No, because I’m here to write about what I want to write about – Colour copying is nice, but a nice young lady is nicer, trust me. It’s not even Colour Copying it’s actually Music Marketing services. What a fail. I guess sit helps when writing an article to actually discuss the subject. So time to finish up, what have we learned? Not much, and not that it matters because we’re just here to write the requisite amount of words for marketing this article on online Music Marketing services, get in touch with Kurb if you need any help in this area our service is very reasonable. I’d like to see someone try running this through a spinner and republishing. To know more about it visit: www.musicmarketingmanagement.com

I’m calling my latest workshop “The New Rules of Internet Music Marketing.” But here are three timeless principles that apply to all music promotion, regardless of the technology or era. For more promotion tips, please visit thebuzzfactor.com musicpromotionblog.com Bob-Baker.com fulltimeauthor.com indiebookpromotion.com

Hi Matt from Kurb here talking about online Music Marketing strategies and online Music Management for revenue and making money in the music business. Don’t hesitate to look us up at Kurb promotions or the Music Marketing management dot com blog for more information and music business advice. When you have one of the better designed sites around you’re starting with an advantage – sure, it looks good, appears quite functional but what I’m seeing when I look at your site is the sales and marketing stuff I often talk about.

Fans have to be directed and told what to do, obviously they have to

be compelled, but at the same time it must be made completely clear,

So it’s with stuff like making that mailing list button bigger and focus of the whole page, or at least a “landing page” which is a muster point for new fans to really push the email sign up, that’s where we include the free giveaway etc. So as long as you have the design covered, then I’m free to really analyse what works in terms of sales, and then proceeding to testing that.

The day to day stuff, a business like ours, Kurb promotions – which

You can find on the Music Marketing management blog – do your myspace promo for you, but really, content is the key to Music Marketing.

Written content and online video content, this is what I call secondary content; it’s simply bait to hook them into the mailing list, into the primary content which is the EP. I don’t know if your “news” section will work as well for Google as a wordpress blog attached to your site, great for SEO, that’s what I recommend. What email platform are you using for fan management and interaction? It’s pretty much essential to use an autoresponder if you’re planning on doing serious music business in future. We’ll set up your newsletter for you, big picture, we basically work like this:

So at least 1 artist blog a week, 1 music video or artist video blog a month, then we wraps the blogs and video up into the newsletter and we promote the EP of course and anything else we can add in later. We then use the written blog content to post to your myspace/facebook and also I do my SEO backlinking with it also. So with a blog going out each week and a newsletter and a video going out each month, that’s basically an opportunity to sell something on top of continuing to promote your releases to fans as well as building the Music Marketing relationship – that’s where we’re going.

With the online video production, you can get help if you need it from my staff, just by uploading the footage to them to work with if you need help putting stuff together to meet the regular deadline set. All I would be focused at the moment is: A video introducing yourselves to the fans and inviting them to sign up for email. Make a connection through video. Also, youtube is a jukebox; all your songs should be up there even if the video is just something my guys put together in an hour. So when you’re set up with your Music Marketing platform that’s when we get stuck into the Google adwords online advertising, you want the best – and most – ideas and strategies available. If you can start a new account with Google I can secure you some free credit.

So with Music Marketing services like ours, basically you receive 10 hours a month from my staff that will be split between web designs, social media and myspace promotion, seo and online video production as appropriate. My 4 hours will basically go toward your blog and newsletter though some weeks we might focus on adwords instead. Your job is to make sure that blogs and newsletters and videos go out on the relevant platforms to complete the distribution of this content for Music Management. In future when we look at facebook promotion and twitter marketing and we can see what’s happening, it might be more suitable for one of my staff to do that job, those are things we would look at if you need more comprehensive services which is likely in 6-12months when the fanbase is growing and those fans are active and purchasing and need to be continually stimulated.

This is my approach we prepare now for when you have 1000+ fans who

are waiting for the monthly news and are willing to buy the things offering because they’ve watched all the videos, kept up with all the news and they want to support the band. That’s when you’re band has turned into a business that has got to be kept running. So basically if you’re looking for Music Marketing services to get started straight away we can fire up the myspace promotions immediately and start getting our ideas together for blogs/videos while developing the platform with a few of those improvements. Once we’re set up we can get started on the ads. For more information about music visit us at: www.MusicmarketingManagement.com