ACS PressKit.org

If you’re trying to Sell Your Music Online and get into music marketing and you want to try and sell something online, it’s got to be a real big deal. A bunch of songs won’t do it for even $9. And, get close to the customer. Customers especially fans can be demanding, but that doesn’t mean you should sterilize the whole sales process. If you can help people who buy the product with free advice than they feel they’ve got their moneys worth, and as I said, everyone’s different. Writing a quick email to make some suggestions to a fan or customer, I feel I’ve delivered value.

I’m quite experienced in Music Marketing and promoting novel acts because my background is in marketing and branding, which is all about translating unique experiences into value for audiences, and making their enjoyment and your recognition into a source of income online.

It’s important when artists understand that they are personally committed to their art that professional support is probably required to determine whether there’s a realistic market for what you offer, or more precisely in my field, to determine whether this can be developed into a source of income through new online business models and marketing methods.

From a sales perspective, you need a strong sales pitch on your site so to speak, but perhaps before we investigate that it would be worth examining your basic business models. I don’t know how viable driving sales and revenue with a CD in this era so we’d want to look at what you can offer in broader depth.In terms of promotion we have plenty of methods and techniques that would compliment your emerging brand but we’d have to assess what we’d need to do pronounce that brand – really take that tone from your blog and make it present.

I always say to artists we can do our promotion and drive fans but there needs to be something there for them to engage with, you’ve got your email list, now you need to drive sign ups with content that connects. Thats why this branding and development of content for your audience is so important. Online you have to have a consistent presence in order to build a consistent fanbase, then you can create revenue by servicing that fanbase in multiple ways including CD sales.

With $600 we could do a fair bit in 3 months, I’d suggest a makeover for your site, and developing your blog as a platform, and promoting that through search engines. I would also use an online advertising campaign to drive email sign ups – this becomes more effective once your whole sales process has matured – but we’d also have to develop your email management process to work in with your business model.

So there’d be a lot of written content development and editing required but we’d also look at how we can use video to meet our needs, and perhaps work on creating a video for the purpose of driving

propositions such as email sign ups and sales relevant to our primary business model (whether thats selling CD’s or otherwise).

Youtube and Myspace promotion we’d have to discuss whether these were suitable.

Basically it depends whether you want simple online promotions or you need us to get involved with branding and content creation also.

I know your basic content is strong but have you got the capacity to engage a building fanbase with regular weekly content?

So your basic $200 p/month covers the promotion you’re talking about, social networks, and search through Google. I’ll also discuss recommended strategies for online advertising which I suggest an

additional budget of $50 p/month for.

But what will happen when social and search visitors begin to arrive?

Have you got free content we can offer to push email sign ups?

And will you need support in delivery weekly content through the social portals and your blog?

If you and/or the artists can contribute regular blog posts, video content and interactive/viral concepts, great, but you may need regular content developed (blogs, video, interactive/viral elements) and branding support to engage fans.I think once you’ve got your head around outsourcing and having guys overseas do all the promotion for you, that’s pretty much half of learning Music Marketing how to sell your music online. But you want to know which sites I use where I do everything and how I do it so it all works out. Once you know that stuff, well you’ve already got the edge over the guy who is completely DIY.

Now you just need to work out how to make money. I can’t promise anything there but I can give you plenty of ideas to Sell Your Music Online and some of them work for me, I’m sure one or two will work for you. You just have to be ready for it take a couple of years. That’s life. For more log onto: http://www.musicmarketingmanagement.com

Ace Frehley Electronic Press Kit 2009 “Vintage Shock Me Photos 12/12/76 Lakeland, FL” Special Thanks to Kevin Witte – Lakeland, Florida

Learn about sonicbids.com and other ways to put your electronic press kit online in this free band management and promotion video with music business tips. Expert: Kiely Griffin Bio: Kiely Griffin has been playing the flute for ten years. She has participated in many district, state, regional and national ensembles including the National Wind Ensemble at Carnegie Hall. Filmmaker: Christian Munoz-Donoso

Find venues that your band can play shows at: learn tips, tools and resources that will help you book venues for your band in this free DIY music management video from a band manager expert. Expert: Kiely Griffin Bio: Kiely Griffin has been playing the flute for ten years. She has participated in many district, state, regional and national ensembles including the National Wind Ensemble at Carnegie Hall. Filmmaker: Christian Munoz-Donoso

You have a great idea and you’re now ready for the world to know about it. With the increase in promotional alternatives, you may be a little confused as to how you should get the word out. CODANK Charlotte Web Design suggest that you invest in a well put together Press Kit.

A press kit, also known as a media kit, is a pre-packaged set of promotional materials of a person, business, product, or organization. It is normally distributed to numerous members of the media for promotional use only. A press or media kit is often used to announce a release or for a news conference of some sort.

Common Press Kit Elements

Background Information Photos/Images (High Resolution) Biographies of key individuals Past Press Coverage Updated Press Release Contact Information Collateral advertising material (flyer, book, etc.)

Below is a list of other great reasons to use a media or press kit.

Business launch Mergers and acquisitions News conferences Large events Industry trade shows Product launch

Press kits are very common in the music industry. Bands and musicians tend to use them when launching a new album. Their media kits usually include: band biography, discography, CD, contact information, and an equipment list.

Those who choose to create a press kit often vary in the way that they are actually put together. Some people prefer it to have a certain look while others would rather put it together in a different way.

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A start-up rock band must come up with an impressive band press kit to be given out to recording studios. The press kit or portfolio is a musician’s first step to success. Furthermore, quality music portfolio can bring more opportunities for a specific rock band. With this, it is important for the band members to focus on the things needed to complete the package.

Printed Documents

Printed documents like cover letter, band profile, song list, record of gigs and shows must be included in a band press kit. These documents must tell potential clients about a band’s objectives, history and profile. Moreover, recording studios may want to ask what kind of genres and the cover songs included on the list of a specific band. It is also important to provide a band photo so that the profile will become reliable.

Music Sample

A start-up rock band must come up with a demo CD that records at least three of its best songs. Representatives from a certain recording studio may want to hear a specific band’s music for evaluation. Before recording a demo CD, it is important for the band members to rehearse their part. They just have to remember that they need to produce a quality demo CD to impress the clients.

Visual Identity

A professional business card for the whole rock band can be included on the press kit. Most of the time, the name of the band leader is indicated on the business card. It is also important to come up with a creative and unique business card design to create visual identity. The logo, band name and contact details are also important in printing this kind of material.

These are the things that should be included in a band press kit. A start-up rock band must take this first step in order to achieve their dreams of becoming popular in the music industry.

If you are an independent musician, then I know that coming up with great music promotion ideas is one of your main goals. Gone are the days where musicians and artists have to rely solely on record deals to make the big bucks. With the rise of online music promotion on the Internet, the possibilities are literally limitless.

One of the most effective ways to market yourself and your music is through a website. But, the trick is driving traffic to that site. Fortunately, through the use of search engine optimization, this is not an impossible music promotion idea. Using keywords and title tags throughout your site will definitely help you achieve these results. Get your link out there. Post it on your MySpace page, your friend’s pages and exchange with other bands.

Another way to achieve this is by placing your music for sale on sites that cater to independent artists trying to maximize their online music promotion exposure. These sites list your CDs for sale and end up giving you a pretty fat chunk of the profits. This is a relatively new music promotion idea but quite a few artists are reaping the benefits. Remember, this is in addition to offering your music for sale on your site.

When making your CDs, include a barcode on the package. This way, you can offer local music stores the opportunity to sell your album. Local music stores tend to be particularly favorable to Indie musicians from their area. Independent music promotion doesn’t have to be difficult, you just need creativity and the drive to succeed.

You should also look into getting a MySpace page. MySpace music is a powerful tool for unsigned artists and independent music promotion. You gain maximum exposure and it will cost you absolutely nothing at all. You can’t beat that!

Include your web address on every piece of material that goes out. This will ensure people get the word about your site. Your website will be your connection to the world around you. Keep it current and up to date, no matter what. Keep it interesting and constantly changing. No one wants to constantly visit a monotonous site.

Independent music promotion has been proven a successful path for artists to take. If your ultimate goal is to get signed then will hard work and dedication it will happen. Implement the above techniques into your online music promotion routine and you will be on the track to raking in profits and hopefully fame and fortune! Keep in mind that you are always learning. Don’t be afraid to seek help for problem areas but most importantly, stay positive!

Looking for a record deal? Want to get signed to a record label? Phantom City Studios is looking to sign new artists. Send demos to a record label. Want to get a record deal? Go to PhantomCityStudio.com Want to get a record deal? Get signed a record label. Learn about record deal contracts, recording contract royalties, record producer contract, record label contract, MySpace record deal, signing record deal, send demo record labels, send hip hop demo, make a demo tape, mastering a demo in Orlando Florida USA Online Demo submissions. Send a demo to a record label that is looking to sign new artists. Phantom City Studio wants to hear something unique and fresh. Whether you are a rock band, hip hop artist, singer, songwriter, voice over actor, producer, or musician, your demo submission may get you a record deal with Phantom City Studio’s record label in Orlando, Florida. phantomcitystudio.com Your demo will be reviewed by our A&R department and you will receive a professional critique from an A&R related to your genre of music. We will inform you whether or not your demo has been selected to be shopped for placement opportunities, record deals, publishing deals, and/or production deals within days from the moment we receive your demo submission. phantomcitystudio.com Send a demo to a record label that is looking to sign new artists. Phantom City Studio wants to hear something unique and fresh. Whether you are a rock band, hip hop artist, singer, songwriter, voice over …

The press kit for De La Soul’s 3 Feet High and Rising. For more info on the making of 3 Feet High and Rising: www.hiphop.com

what’s music marketing? Is it profitable?

Band Promotion for every musican is the key to success. To sell your music online, promote your band, promote your music or just showcase your band to the world you need to be able to promote your music with success.

As you well know, blogs have been all the rage for the last few years and rightly so. Blogs provide the reader with current news and content rather than some of the out of date and stale content that may appear on a lot of websites. If you are a musician or have your own band then starting a blog could help promote your music. Band Promotion is difficult enough and this is just one way to help in promoting your band.

Blogs also rank highly in the search engines for a number of reasons, most notably for their current and relevant content. There are, however, several key elements to creating a successful blog about your band or music as outlined below. You are competing with thousands of other bloggers within your subject area of music so you need to be different and follow each of the key steps as outlined.

Do your research! You must know what is already out there in terms of competition. You can do this by typing in your blog subject matter into the search engines and seeing what appears in terms of blogs. Also, search the many blog directories to see who is already writing about your topic of interest. Use the Google keyword search tool to see what people are searching for each month in relation to your topic. For example, you would be best suited to focus on a topic that people are searching for and attracts more than 50,000 searches a month. When it comes to music, you could write about band promotion which has over 70,000 searches for these keywords each month. Or maybe write about how to sell your music online or a related topic that people want information about.

Find Your Niche! As already mentioned there are thousands of blogs out there on the internet about music, bands etc. They key is writing about a niche topic and then you will be more likely to attract a targeted audience. To try and compete with an already established blog that has high page rankings, a strong viewer base, and lots of existing content is going to just get you frustrated. Focus on one key area of music or playing in a band and you will create your own loyal fan base who will crave informative articles.

Think about your blog title, domain name, description and content. Take your time in thinking about a catchy but relative domain name. It is very difficult to find the domain name you want as most one, two and three word top level domain names have already been registered. You can buy one of these top level domain names from the owner but often the requested purchase price is unrealistic and just too costly. Also, try to get a popular domain name extension. Try to get the keywords in your domain name and blog title. This will help in the search engine rankings.

If you already have your own website then create a blog using your own domain name. Why? If you create a blog from your own band or music website then you will provide readers with the opportunity to explore and navigate to other pages on your website. This will also help in branding, brand exposure and providing one link for fans to find you.

If you don’t your own website and are not keen to start your own blog then try starting a blog on one of the top music network sites such as MyBandMate or MySpace. Both provide tools for musicians to promote their music in many ways for free and one is in the form of a blog. This way you will already have an established audience to read your blog. I would recommend doing this even if you do go ahead with your own independent blog. The more exposure for your band then the more band promotion you will achieve.

With your own independent blog it is important to develop keyword rich content with the keywords appearing in the title, description, first paragraph without going overboard. You will be penalised if you just “overload” your pages and articles with too many of the targeted keywords. You just don’t need to do it and Google is aware of all the tricks webmasters try to use when it comes to achieving high page rankings.

It’s all about the content! Readers will return to your blog if you provide them with informative and valuable content about the subject you are promoting. You are reading this article most likely because you want to start your own blog or are looking for ways to promote your music. As a result, if you gain some valuable information from this article then there is a good chance that you would return again to my blog to read other articles.

The content needs to be informative and relative. You will lose your reader just as quickly as you got them if you have nothing to offer. There is just too much competition out there so you must add top quality content. If you are not sure what to write about then read other blogs, not to copy their articles but to get ideas. There is nothing wrong with seeking out ideas and then writing your own article with a different twist or adding new material. If your readers like your blog they are likely to refer it to their friends which will increase your subscriber base.

Provide some incentive to get your reader to join your blog newsletter or RSS feed. One of the trends in recent times is to give away eBooks when someone signs up. You can create a 5 or 10 page eBook about your niche topic. It has to be catchy enough to get the reader to give up their name and email for it.

Promote your site via bookmarking. Some of the most popular sites include Digg, Technorati, Reddit, Jumptags, stumbleupon and many more but these are the top ones. You will be accused of spamming if you constantly promote and add your own content or site so get some of your friends to help you out with this. These sites will track your IP address and can permanently shut down your account so you will need to respect their terms of use. You can find that these “bookmarks” will give you some promotion on the first few pages of the search engines for your keywords.

Use RSS feeds. RSS feeds provide the reader with an option to receive updates when you add new content to your blog. Once again you will need to submit regular articles or news to your site and it needs to be worth reading to keep the reader subscribing to your blog. I have subscribed to blogs, newsletters and sites before only to be bombarded with emails selling products. I quickly went to the “Unsubscribe” button at the bottom of the email.

Encourage readers to submit comments about the various blog entries to submit. Your readers are there because they have an interest in your topic so try to create a bond with them in making them feel a part of your blog. If they leave a comment be sure to respond otherwise you will find that they are less likely to write a comment again.

You will need to market your blog. This can be done by submitting your blog to the various blog directories or by writing articles and submitting them to article directories with an active link back to your blog. Submit a free press release about your blog, get into related forums and include an active link. Be sure not to spam or just sell your blog as you will be expelled from the forum, be discrete in promoting your blog in these forums.

Form joint ventures with fellow bloggers or websites. Invite other bloggers to submit content to your site and in return you can submit content to their blogs and therefore cross promote. Most bloggers will follow up on a lead that will increase their exposure. As long as you are not in direct competition and only complement another blog then this can be a valuable option. You will also gain more content for your blog.

Make your blog stand out! Add other forms of media to the site. Add MP3s, videos, photos or even an audio interview. There are plenty of cheap ways to add this rich media content to your site. Make sure that they provide relative content that your readers are craving.

Fresh Content! I can’t state enough how much your blog needs to contain fresh, informative and related content. It will take some work to maintain a dynamic and successful blog so devote at least an hour a week to working on your blog. Improve the appearance, promote it, add new content or pursue partnerships.

You can make money from your blog by adding Google Adsense, affiliate links or generating income from advertising on your blog. You will only gain interest from advertisers if you generate a significant number of hits each day. If your goal is to promote your music or band then don’t lose focus of this by distracting your readers. Good luck in promoting your music or band.

Electronic press release kits are the same as regular press release kits – the only difference is that they don’t have any pleasantries for the journalists. Well, and they are distributed in CD or over the internet. When it is made available online, editors of newspapers working around the world can download the content straight from the news syndication website. They can also receive them through email. There aren’t any restrictions, especially when it comes to delivering news online.

Electronic press kits (EPK) have the news article or press release. It also has necessary background information of the company. They can be quite extensive, as you can include all relevant data in the kit for the editors to explore. A good option for marketers and everyone who wants to get his/her news across to a maximum number of people. Companies, non-profit organizations, political parties, etc all now use EPK for possible inclusion in newspapers, magazines and websites.

Drafting electronic press release kits require some skills and understanding of what the editors need. No editor will like to make his editorial space another advertising billboard. They need news – what is in it for the readers type news stories. Your success with EPK depends on your ability to convey in clear language that there is something for the readers. Newsworthy events, development of new technologies, curious uses of different products, etc all make for news. If the release has no news value, it won’t get published.

Video News Releases

They are also like EPK. The difference is they are aimed at television channels. A news video, which can be included in the local channel as news, companies can get some exposure through VNR. Just like in case of EPK, you need to have a newsworthy or interesting story weaved into the video. You can very few seconds to sell the story, you need to make sure the video passes like a bullet. There are techniques that you can use to make your VNR irresistible by TV news editors.

Apart from the local TV channels, you can also target the websites catering specific geographic locations or target demographic groups. There are several websites now available online, streaming videos. The visitors of such websites use high speed broadband connection and they watch the videos just as TV programs. When planning VNR production, make sure you target this group too.

There are different strategies of gaining attention of the editors. They include releasing a funny or entertainment video, a compelling news story that editors can’t overlook, and videos featuring celebrities are always in demand. They go to both TV channels and websites delivering online videos.

Entertaining or informing news releases also go to newspapers – both local and national papers. Some editors pick shorter news items – less than 200 words, while others have 700 word releases OK. Also think about the newspapers and magazines that give snippets of less than 20 words.

When it comes to electronic press release kits, your primary requirement is to get your release printed or published in websites. We can help you reach hundreds of editors in a matter of minutes.

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Keywords: Electronic press kits, video news release, epk, vnr,

Category: Communications, mass media, news, or similar